Valuation and purchase/sale of companies


Know what to take into account when executing the purchase/sale of startups, family businesses and companies from any economic sector. You will learn the techniques and tools for business valuation and you will analyse multiple real cases in depth, in order to understand the keys that enable value creation in a company. 

Next edition

To be determinedTo be determined






from 10 am to 5 pm. Total length of the course: 6 h


450 €

Buying or selling a business is one of the most difficult operations in the business world. It is important to understand the context properly and be accurately calculate the value of a business. In this way, and with the necessary tools and knowledge, you will correctly calculate the company's ability to generate value and you will optimize the transaction, achieving a win-win situation.

The course presents some conceptual frameworks that you will apply to real case studies. It is designed for you to acquire knowledge, tools and skills for management and decision-making in the company.

Why choose this program


Elite teaching staff

The program is taught by Oriol Amat, Dean of UPF-BSM and Professor of Financial Economics and Accounting at UPF. The following positions stand out in his accomplished career: vice-dean of the Association of Economists of Catalonia, vice-president of the ACCID, deputy of the Parliament of Catalonia and board member of the Spanish National Securities Market Commission.


Learning by doing

Theoretical knowledge is complemented by active methodologies including the case study method, group discussions and presentations, all of which facilitate improvement and interaction between participants.


Executive training

Spread over three afternoon sessions, enabling you to gain in-depth knowledge about finance and accounting without neglecting your professional obligations.


High-level networking

Grow your network of professional contacts with high level executives.

Who is it for?

The course is aimed at general managers, professionals in the area of finance and other functional areas in the sale and valuation of companies, managers of investment funds, banks, insurance companies and shareholders, administrators and individuals who decide which companies to invest in.

Admission and enrolment


This Executive Education Course in Valuation and purchase/sale of companies combines lecturer presentations with student participation.

It takes a theoretical-practical approach, to facilitate learning, make it fun and encourage participant interaction, student-to-student and student-to-lecturer.

Introduction: value - price. Initial analysis. Preparation of the company. Due diligence

It is important to know the difference between the value of the company and the price that is finally paid, as well as to understand the previous steps that the company must take before its sale. 

Equity based methods: Book value. Adjusted book value, liquidation value, net asset value

The first methods that need to be understood are those based on equity. The book value, the adjusted book value and subsequently, the liquidation value and the net asset value will all be explained. 

Discounted cash flow: discounted free cash flow (free cash flow, cost of capital, opportunity cost, residual value, sensitivity analysis)

Discounted cash flow method enables a company to be valued based on the future flows that it will generate. The concepts to be studied include free cash flows, cost of capital, opportunity cost, residual value, and sensitivity analysis. 

Comparable multiples analysis

Finally, the course will look at comparable multiples analysis methods which enable the value of a company to be determined based on companies in the same sector. 

Special valuation cases: family businesses, start-ups, sections of companies, synergies, hotels, insurance companies.

The above methods are not applicable to all companies and so an explanation is provided, based on specific sectors, regarding the necessary differences in these cases when valuing a company. 

Key aspects for negotiating the sale

The key aspects that must be taken into account when negotiating the price based on a value range are analysed. 

Qualification obtained

Upon passing the Executive Education Course in Valuation and purchase/sale of companies, you will receive an official certificate from UPF Barcelona School of Management endorsed by the prestigious Pompeu Fabra University, the top ranked university in Spain and Latin America (Times Higher Education Ranking 2020).


Our Executive Education courses are run by recognized experts with extensive experience in their field, who will transmit all the necessary knowledge to help you carry out managerial functions and make decisions that add value within the company.


The Executive Education courses combine content that is key for any professional currently employed in or seeking a managerial role, with activities aimed at putting the acquired knowledge into practice.


Collaborative learning and real case studies

The diversity of student profiles enriches learning through a shared and interdisciplinary perspective. An integrative learning approach is used in the classroom, in which the active participation of all students is promoted in the form of dialogue and exchange of ideas for the resolution of various real case studies.


Practical approach

The program has a theoretical base, taught by lecturers, complemented with practical experience acquired in class through real business case studies.


Executive vision

We take full advantage of the time available, concentrating valuable learning within a few hours, in accordance with the demands of our students, who hold positions of great responsibility in important companies.


To obtain the qualification session attendance and the practical cases worked on in class by the students will be evaluated.


The On-Campus&Live methodology allows you to follow the program in person and also remotely.

In this modality, two stable subgroups are opened that will coexist throughout the course: one face-to-face and the other with 100% remote students. The remote students will follow the program in a synchronous way with the face-to-face students. That is, they will share the same school calendar and schedule as the face-to-face students.

Personalized, interdisciplinary, and based on management as a practical resource for bringing ideas to life.

Professional Future

Executive Education training combines fundamental content for any professional currently employed in or seeking a managerial role, with activities aimed at putting the acquired knowledge into practice.

Student profile

The Executive Education Course participant ecosystem is made up of in various sectors and companies in management, financial, etc. with a relevant career history in various sectors and companies in senior positions, finance, etc.

The diversity of profiles and sectors represented in Executive training at UPF-BSM contributes added value to the learning experience. It consists of directors, CEOs, managers, executives, entrepreneurs, consultants and heads of teams, areas and departments.


Average age


Average years of professional experience

Career opportunities

This Executive Education course will provide you with the necessary knowledge to exercise executive and director/management functions.

  • CEO, Board of Directors, shareholder or General Management of companies and organizations of any kind.
  • Team or Department manager.
  • Strategic consultant.
  • Management positions in any of the functional areas of a company: marketing, finance, human resources, production, etc.
  • Entrepreneur with your own project, thanks to the broad business vision provided to ensure its success.
  • Intrapreneur: entrepreneur of projects within your business or organization.
  • Investor and manager of Investment Funds, Banking or Insurance.

Admission and enrolment

The admission and enrolment process for this course consists of a few simple steps.

Who can apply?

Our Executive Education Courses are aimed at professionals in or seeking management positions and looking to acquire or recycle essential knowledge for their executive professional development.

How to apply?

To enrol in this program, you must read and accept the Contract Terms and Conditions and fill in the registration form.

The following steps need to be taken to register for the course:

1. Fill in the admission application form. You will receive a username and password to access the eSecretaría platform.
2. On the platform, upload a scanned copy of your ID (both sides).
3. Go to the "Enrolment" section to pay for the course by credit card or bank transfer.

In certain cases, additional documentation may be requested. 

The application is subject to the availability of places.

Valuation and purchase/sale of companies