Postgraduate Course in Digital Transformation of Organizations


Digital transformation involves a challenge for the strategic vision, business development and adaptation of the team and the culture of organizations. The Postgraduate Course in Digital Transformation of Organizations gives you the strategic and global vision necessary to manage a transformation process going beyond technology or the point of view of a single department.

  • Digital transformation
  • Industry 4.0
  • Future work

Next edition

Classes start: 16 October, 2023

Program ends: 28 May, 2024 (To be confirmed)





ECTS credits



Monday and Tuesday from 6.00 pm to 9.00 pm


5500 €

The Postgraduate Course in Digital Transformation of Organizations prepares you to successfully face the new digital paradigm that affects companies and institutions, both at a strategic and operational level.   

Throughout the course you will identify the changes caused by digitization in society, and how this affects companies and the creation of new business models. You will learn how to develop a digital transformation plan for your organization in the short and long term, and will also learn the main strategies and tools to undertake strategic analysis, project management, business improvement and cultural change that affects both customers and employees.

All this will come from leading experts in business transformation and digital strategy, and be complemented with real cases of important companies in our country, explained by top-level professionals from their management teams.

Why choose this program


Program focused on multiple sectors

The only training in Barcelona that focuses on the digital transformation process of organizations and businesses, with a global approach and not only focused on internet-based businesses or on a single functional area.


Gain a strategic vision

It provides a global strategic vision of the digital transformation of organizations but which is applicable to different areas and departments, from operations, marketing, communication and human resources to the general management itself.


Learn from leading experts

With an expert teaching staff who have applied these strategies in real digital transformation projects in leading multinational companies, SMEs and public administrations.


Methodology based on real projects

The methodology we use is based on real transformation projects where each student faces challenges and engages in work with professional interlocutors.


Postgraduate course comes highly-recommend by students

Recommended by 100% of the participants on the most recent courses.

Who is it for?

The Postgraduate Course in Digital Transformation of Organizations is aimed at professionals and managers interested in delving into digital culture and its transformative capacity to produce changes in organizations and open new avenues and business models. It is also aimed at communication and marketing professionals with the ability to undertake projects that take advantage of the digital environment and new forms of consumption and dissemination, as well as human resources professionals who need to be aware of the cultural change necessary in organizations to take on the new challenge.

Admission and enrolment


The program is structured in 6 modules throughout which a global and strategic vision of the digital transformation of a company is provided. The development of the Final Postgraduate Project involves the application of all that has been learnt throughout the course.

Understanding the environment
About digitization, business and society
The current situation with regards to work and employment
The future is quantum
The current situation with regards to innovation
Metavers, web3, NFT's
Workshop: Building Futures
Strategic planning and key factors in its implementation
Digital transformation model
Workshop: analysis tools and strategic decisions
Agile methodologies
Cases of companies in digital transformation
Technology in organisations
Process digitization
Artificial Intelligence
Workshop: Blockchain
Product teams
Digitization of Core Business
Digital strategies and relationship models
Brand strategy
Omnichannel (ecommerce, marketplaces, sale point)
Growth and marketing (digital funnel, SEO)
Business Intelligence and Go to Market
Customer intelligence/Social intelligence
Introduction to Design Thinking. Value Proposition Canvas
Workshop: Customer Journey
New business models
Introduction to innovation ecosystems
Business models in the digital era
Digital innovation in the company
Canvas Workshop: From idea to business model
Strategies for innovation activation
New culture and change management
Transformational culture: the formula for digital economy success
New leadership in the digital era
Entrepreneurship in the digital world
Internal communication - Communication plan
Workshop: How to commit teams to change
Postgraduate Final Project

The final project must respond to a professional challenge connected with reality. 

It is divided into different goals that will have to be submitted as documents and also presented to the group of participants, who will provide peer feedback:

  • Idea: need and opportunity
  • Action plan, resources and derived projects
  • Communication plan and Change Management plan
  • Indicators and results

Complementary activities

The Postgraduate Course in Digital Transformation of Organizations also includes the possibility of participating in practical activities and activities for personal and professional growth such as:

  • UPF-BSM Inside: is a group of interdisciplinary subjects (applied data, communication, creativity, innovation and project management, sustainability and leadership among others) that, if you take this program, you can access at no additional cost. They are 100% online and you can take them throughout the academic year at your own pace, as they have been designed as self-study subjects.

This module extends throughout the academic year and is made up of 3 areas of knowledge that constitute the identity traits of the UPF-BSM: Communication; Entrepreneurship and Innovation; and Planetary Well-being and Humanities. 

All the subjects of the BSM Inside module are 100% online and have been designed as self-learning subjects: from the first day of the subject until the end of the term you will have all the teaching materials available on the eCampus and you can work with the material and the different activities that it contains at your own pace, according to your availability and in a self-organized way. 

Qualification obtained

Once you have passed the program, you will obtain an electronic degree (e-Título) for the Diploma de Postgrado en Transformación Digital de las Organizaciones, issued by the Pompeu Fabra University.

The e-Título is an authentic digital degree, issued in pdf format and electronically signed, with the same legal validity as if it were in paper format.


The Postgraduate Course in Digital Transformation of Organizations has an expert teaching staff from real transformation projects. It also has the guidance and experience of the professional team at RocaSalvatella, a leading international consultancy in the field of digital transformation.

Academic directors

Joan Francesc Cánovas Tomàs
Joan Francesc Cánovas Tomàs

Lecturer UPF-BSM
Program Academic Director

Eduard Dalmau Gamarra
Eduard Dalmau Gamarra

Strategist and specialist in leading transformation processes that incorporate the new attributes of the digital economy.

Genís Roca Verard

Expert in digital transformation.


Joan Francesc Cánovas Tomàs

Lecturer UPF-BSM
Program Academic Director

Eduard Dalmau Gamarra

Strategist and specialist in leading transformation processes that incorporate the new attributes of the digital economy.

Xavier Marcet Gisbert

Lecturer UPF-BSM

Genís Roca Verard

Expert in digital transformation.


The program is based on active participation methodologies.

One of the central elements of the program is the Final Postgraduate Project (TFP), which is worked on throughout the course in a transversal manner. It is divided into monthly goals to guarantee the follow-up of each aspect and promotes peer feedback.


Participatory methodology

At the end of each module, you will have to provide your personal and critical summary of the main learnings, both in the sessions and in the cases presented. These analyses will be shared through various techniques.


Postgraduate Final Project

It is an individual project of digital transformation that will be followed throughout the course by a mentor. The project will have to be real and needs to be presented to actors with the capacity to execute it. The work will become part of your professional portfolio.


Personalised support

The Graduate Management will assign you a mentor according to the characteristics of your Final Project. The mentor will act as a guide and will challenge your thinking and ideas. He/she will also help you identify teachers, projects, companies and reference activities to contrast and enrich your project against.


Continuous evaluation: 60%

Project evaluation: 40%


The On-Campus&Live methodology allows you to follow the program in person and also remotely.

In this modality, two stable subgroups are opened that will coexist throughout the course: one face-to-face and the other with 100% remote students. The remote students (a maximum of 15 places per course) will follow the program in a synchronous way with the face-to-face students. That is, they will share the same school calendar and schedule as the face-to-face students.

Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems, and professional simulations allow the student to connect theory and practice, acquire advanced skills, and achieve learning which is transferable to the job. The face-to-face modality is enriched with elements of online programs (virtual learning environment, multimedia resources, among others) so that the learning experience of the two subgroups is equally satisfactory.

You will have:

  • Master's or postgraduate work to learn by doing
  • A personal mentor to monitor your Master's Final Project (TFM) or Postgraduate Final Project (TFP)
  • Digital resources to achieve transversal skills
  • Interdisciplinary activities and workshops
  • Digital resources and audiovisual blocks for online learning
  • Active methodologies for transferable learning

Professional Future

The program brings together professionals with validated experience who want to specialize in the field of digital transformation in order to take a step up in their careers, respond to the needs of their company, and start or open new lines of business. The program offers great opportunities for networking.

Student profile

The Postgraduate Course in Digital Transformation of Organizations brings together professionals from different places and training backgrounds, predominantly Business Administration and Management, Communication, Marketing and Advertising, and various Engineering, Life Sciences and other social Sciences.

All participants have validated professional experience and stand out in consulting, banking, the automotive industry, the pharmaceutical industry and HR. The program is open to any business sector.

The diversity of studies and business areas of the participants contributes to creating a multidisciplinary, collaborative and enriching spirit for all.


Average age


Number of years of professional experience


International students

Career opportunities

The Postgraduate Course in Digital Transformation of Organizations provides in-depth training in digital culture and its transformative capacity to produce changes in organizations, open new avenues and business models, and undertake projects that take advantage of the digital environment and new forms of consumption and diffusion.

Likewise, it provides the knowledge needed to lead the cultural change in organizations in order to take on the new challenge. Its main professional opportunities are:

  • Head of digital transformation: You will lead digital transformation projects in organizations and open new avenues and business models. You will understand the environment and the current business model, so that the levers that have to be pulled for digital transformation to take place are seen.
  • Head of innovation: You will master the trends and the different innovation ecosystems that are emerging. You will define innovation areas. And you will be able to lead the process from the challenge to the idea, to the solution, to the pilot and to the launch of innovation initiatives.
  • Head of customer experience: You will detect the needs of customers, the new services that need to be designed and created, and measure experiences.
  • Head of digital marketing and/or communication: You will take advantage of all the potential of digital marketing to attract, convert and retain customers, and exploit all channels in an omnichannel way.
  • HR business partner: Oriented to helping the Organization's teams to work on talent, the development of digital skills, and change management.

Admission and enrolment

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Who can apply?

A university degree and validated professional experience is needed to apply for the program.

Other candidates without the required university degree may take part in the selection process by virtue of their academic or professional merits and the place of work they occupy.

Those participants who do not have Spanish as one of their mother tongues or who did not have it as a teaching language in their training studies, must prove that they have at least a B2 level of Spanish (Common European Framework of Reference), as well as fluently take part in a personal interview with the academic director, if necessary.

How to apply?

To apply for admission to this program, students must read and accept the Terms and Conditions of Contract once they start the application for admission through the following form.

Application for admission

Complete your application within the next admission rounds:

RoundApplication deadlineAdmission resolution

Applications for admission will be evaluated when you complete the following steps:

  • Complete the online admission form.
  • Pay the €120 admission fee. This amount will be returned if you are not admitted.
  • Send the following documents through the online platform e-registrar:
    • Presentation letter or video
    • CV
    • Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)
    • Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)
    • Scanned copy of ID Card or Passport
    • Passport-size photo (jpg format)

Additional documents may be requested in certain cases.
Application rounds are subject to the number of places available on the program.


  • The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.
  • You will be notified of the admission decision in writing.


  • Registration must be paid within a 15 days after the admission.
  • Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
    • Stamped and/or authenticated photocopy of your university degree.
  • If you have a foreign degree you may need to submit additional documents.
  • Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place
  • If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is 2962.
  • The remaining tuition fees must be paid 2 weeks before the start of the course.

Grants, scholarships and financing


The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.

Grants and discounts


Financing simulator

You can choose how to finance your studies by consulting our simulator and receive an answer in less than 24 hours.

Go to the simulator

Collaborating entities

We collaborate with various entities which provide study loans on favorable terms. For more information you can contact any of the following links. 

Postgraduate Course in Digital Transformation of Organizations