Postgraduate Course in Corporate Communication


In a world that is increasingly digital and with fewer borders, communication represents a pillar of organizations, with a transversal role that affects brand, story, reputation, and people. The Postgraduate in Corporate Communication prepares people who want to play an active role in the development of these functions in all types of companies.

  • Corporate communications
  • Digital communication
  • Social media
  • Crisis communication

Next edition

Classes start: 29 September, 2023

Program ends: 18 February, 2024 (To be confirmed)





ECTS credits



Friday from 4 pm to 9 pm and Saturdays from 9 am to 2 pm.


5500 €

The Postgraduate in Corporate Communication prepares you for managing communication in companies, organizations, institutions, and entities from very diverse sectors. The program will teach you about a great variety of techniques and platforms within the sphere of communication that will place you in a privileged position to apply for positions with an ever-increasing projection and responsibility.

With a very practical and participatory methodology, you will learn to develop a communication plan throughout the course that integrates different aspects such as message creation, content strategy, internal communication, crisis management, organization of events, and social and ethical responsibility. You will explore the possibilities of the different tools, platforms, and technologies. And you will grow your personal and professional communication skills.

All this under the guidance of teachers and communication professionals with extensive experience, and with the collaboration of different companies that allow participants to work on real communication cases.

Why choose this program


Consolidated track record

The Postgraduate Course in Corporate Communication was taught for the first time in 1997. Over the years it has trained hundreds of professionals from around the world, continually adapting to the evolution of the profession and the needs of the market.


Gain access to a 100% professionalizing program

It has a teaching staff made up of professionals who are, in turn, experienced teachers and who share their day-to-day knowledge and their valuable reflections, the result of many years of practice.


Mentored final project

The Postgraduate Final Project integrates the knowledge acquired in the main subjects in order to provide solutions for an organization. Each student is assigned a mentor to guide them on their project and challenge their ideas and thinking.


Undertake professional internships

The long history of the program means you have a consolidated program of professional internships for those profiles that need to gain experience.

Who is it for?

The Postgraduate in Corporate Communication is aimed at university graduates of any speciality who want to expand and update their professional potential in this field.

For people without initial experience, the program offers the opportunity to specialize and professionally enter the field of corporate communication.

For expert professionals, the program represents a key moment for updating knowledge and systematizing the acquired experience which places them at an optimal point to boost their career.

Admission and enrolment


The Postgraduate in Corporate Communication is structured into 9 subjects and a Postgraduate Final Project that is developed throughout the course. The program focuses on essential communication skills and has the communication plan as its common thread.

This postgraduate course is part of the curricular itinerary of the Master in Corporate and Strategic Communication.

Corporate Communication

Marketing and research techniques
Research Bases
Types of research
New subtypes
The research process
Research with few resources
Strategic Construction Tools
Branding: mind, heart, critical spirit, and attitude
Analysis of the environment: change and uncertainty
Understanding the marketing/branding process
Communication plan
The role of communication in management
The corporate contexts of communication
Analysis: mapping the organization
Synthesis in the form of SWOT
From audit to practice: communication strategies and actions
Strategy and content creation
Basic concepts
Introduction to Storytelling
Content Strategy
Creation formats: Content Marketing, Native Advertising, Branded Content and Branded Journalism
Diffusion of messages: channels, viralization, influencers
Media content
Internal communication
Internal Communication Governance
The instruments of internal communication
Internal Communication 5.0
The internal communication plan
Crisis communication
Characteristics of crisis communication
Prevention and preparation
Priorities in crisis communication management
Strategy, tactics, and methodology
Online crises
The Crisis Plan
The spokesperson in times of crisis
Digital strategies and tools
Presentation and introduction to social networks
Social networks and video
Linkedin, Slideshare and Pinterest
Online reputation and social networks
PAID: the balance between organic and paid
How results are measured
Social and ethical commitment
Definitions and key concepts of CSR
The 2030 Agenda and the Sustainable Development Goals
Integration of CSR in an organization
Management areas
Key aspects of CSR communication
Initiatives and standards for CSR communication
CSR case presentations
Values: the basis of ethics
Ethics definitions
Ethical codes in corporate communication
Guidance for making ethically based decisions
Case analysis
Events and protocol
Event organization
Space (public/private)
Accessibility and security
Gastronomy and events
Media and events
Sponsorship and patronage
Brand ambassadors
Telematic events
Basic concepts in protocol
Principles and rules of the protocol
Fields of application of the protocol
Impact public presentations
Basic characteristics of the spokesperson
Resources for public speaking
Grabbing the attention. Impact on the audience
The 3Vs: verbal, vocal, and non-verbal
Conceptualizing a presentation
Graphic and audiovisual support resources
Postgraduate Final Project
Postgraduate Final Project

Complementary activities

The Postgraduate Course in Corporate Communication also includes the possibility of participating in practical activities and activities for personal and professional growth such as:

  • UPF-BSM Inside: is a group of interdisciplinary subjects (applied data, communication, creativity, innovation and project management, sustainability and leadership among others) that, if you take this program, you can access at no additional cost. They are 100% online and you can take them throughout the academic year at your own pace, as they have been designed as self-study subjects.

This module extends throughout the academic year and is made up of 3 areas of knowledge that constitute the identity traits of the UPF-BSM: Communication; Entrepreneurship and Innovation; and Planetary Well-being and Humanities. 

All the subjects of the BSM Inside module are 100% online and have been designed as self-learning subjects: from the first day of the subject until the end of the term you will have all the teaching materials available on the eCampus and you can work with the material and the different activities that it contains at your own pace, according to your availability and in a self-organized way.

Qualification obtained

Once you have passed the program, you will obtain an electronic degree (e-Título) for the Diploma de Postgrado en Comunicación Corporativa, issued by Pompeu Fabra University.

The e-Título is an authentic digital degree, issued in pdf format and electronically signed, with the same legal validity as if it were in paper format.


The Postgraduate in Corporate Communication is a professionalizing program. It has a teaching staff made up of professionals who are, in turn, experienced teachers and who share their knowledge and valuable reflections, the result of many years of practice.

Academic directors

Joan Francesc Cánovas Tomàs
Joan Francesc Cánovas Tomàs

Lecturer UPF-BSM
Program Academic Director

Carles Singla Casellas
Carles Singla Casellas

Associate Professor UPF


Joan Francesc Cánovas Tomàs

Lecturer UPF-BSM
Program Academic Director

Xavier Marcet Gisbert

Lecturer UPF-BSM

Carles Singla Casellas

Associate Professor UPF


The Postgraduate in Corporate Communication has an eminently practical approach and is aimed at promoting active learning.

The teachers are active professionals with extensive teaching experience which guarantees a high level of teaching. We also have, on an occasional basis, guests and experts who provide complementary views from different fields and sectors. During the course, lectures are combined with case methods, presentations made by the students, role-playing games, and workshops.

Show video

Show video


100% professionalizing

You will learn under the guidance of a teaching staff made up of active professionals with extensive professional and teaching experience.


Practical and participatory methodology

The program combines lectures with real and current practical cases, workshops, and role-playing sessions.


Undertake a postgraduate final project

The Postgraduate Final Project integrates the work carried out for the main subjects related to the same organization. The Communication Plan is the common thread and includes elements of internal communication, crisis communication, content strategy, and use of social networks.


Project mentoring

Each student is assigned a mentor who will act as a guide for their project and challenge the student's thinking and ideas.


The Final Postgraduate Project and its defence before a committee is one of the pillars of the program's evaluation system, along with the work and activities (individual or team) that are commissioned in the different subjects, multiple choice exams, and class attendance.


The On-Campus&Live methodology allows you to follow the program in person and also remotely.

In this modality, two stable subgroups are opened that will coexist throughout the course: one face-to-face and the other with 100% remote students. The remote students (a maximum of 15 places per course) will follow the program in a synchronous way with the face-to-face students. That is, they will share the same school calendar and schedule as the face-to-face students.

Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems, and professional simulations allow the student to connect theory and practice, acquire advanced skills, and achieve learning which is transferable to the job. The face-to-face modality is enriched with elements of online programs (virtual learning environment, multimedia resources, among others) so that the learning experience of the two subgroups is equally satisfactory.

You will have:

  • Master's or postgraduate work to learn by doing
  • A personal mentor to monitor your Master's Final Project (TFM) or Postgraduate Final Project (TFP)
  • Digital resources to achieve transversal skills
  • Interdisciplinary activities and workshops
  • Digital resources and audiovisual blocks for online learning
  • Active methodologies for transferable learning

Professional Future

The Postgraduate in Corporate Communication brings together students from all over the world who want to direct or further their professional career towards the field of corporate communication.

This training has a clearly practical and professional orientation that will provide you with the necessary tools and skills to develop quality work in the field of business communication.

Student profile

The postgraduate program brings together students from many backgrounds. Participants with studies in Communication, Journalism, Advertising, Marketing, and Public Relations stand out, but also Law, Political Science, Philologies, and Business Administration, among others.

The program has a great reputation internationally.


Average age


Average number of years of professional experience


International students

Career opportunities

The Postgraduate in Corporate Communication provides the knowledge and skills necessary to develop your professional career in the field of corporate communication, either in the communication department of a company, or in communication agencies and consultancies.

Includes extracurricular internships.


  • Communication and Strategy Department
  • Public/External Relations Management
  • Institutional Relations Management
  • Internal Communication Management
  • Head of Communication and Strategic Projects
  • Head of Press/Media Relations
  • Head of Digital Projects
  • Community Manager

Admission and enrolment

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Who can apply?

In order to access the program you need to have a higher university degree.

Those participants who do not have Spanish as one of their mother tongues or who did not have it as a teaching language in their training studies, must prove that they have at least a B2 level of Spanish (Common European Framework of Reference), as well as fluently take part in a personal interview with the academic director, if necessary.

How to apply?

To apply for admission to this program, students must read and accept the Terms and Conditions of Contract once they start the application for admission through the following form.

Application for admission

Complete your application within the next admission rounds:

RoundApplication deadlineAdmission resolution

Applications for admission will be evaluated when you complete the following steps:

  • Complete the online admission form.
  • Pay the €120 admission fee. This amount will be returned if you are not admitted.
  • Send the following documents through the online platform e-registrar:
    • Presentation letter or video
    • CV
    • Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)
    • Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)
    • Scanned copy of ID Card or Passport
    • Passport-size photo (jpg format)

Additional documents may be requested in certain cases.
Application rounds are subject to the number of places available on the program.


  • The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.
  • You will be notified of the admission decision in writing.


  • Registration must be paid within a 15 days after the admission.
  • Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
    • Stamped and/or authenticated photocopy of your university degree.
  • If you have a foreign degree you may need to submit additional documents.
  • Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place
  • If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is 2011.
  • The remaining tuition fees must be paid 2 weeks before the start of the course.

Grants, scholarships and financing


The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.

Grants and discounts


Financing simulator

You can choose how to finance your studies by consulting our simulator and receive an answer in less than 24 hours.

Go to the simulator

Collaborating entities

We collaborate with various entities which provide study loans on favorable terms. For more information you can contact any of the following links. 

Postgraduate Course in Corporate Communication