Online Master in Search Engines: Online Marketing, Positioning, Community Manager and Content Curator


With the Master in Search Engines you will learn the ins and outs of the internet and become a specialist in the operation of search engines such as Google to ensure the good positioning of the contents of your website.

  • SEO
  • SEM
  • Social media

Next edition

Start program: 15 November, 2023

End program: 05 July, 2024 (To be confirmed)





ECTS credits



7500 €

The Online Master in Search Engines: Online Marketing, Positioning and Community Manager is a program that specializes you in advanced functioning in the latest digital marketing techniques (SEM), search engine optimization (SEO), social networks, web analytics and mobile devices with the aim of becoming a professional in this area of ​​digital marketing.

Taught by professionals from different multinationals and consultancies, you will learn how to get the most out of search engines in the context of social networks, SEO and SEM. Through a practical approach, you will learn to use different analysis tools (especially Google Analytics), to design pay-per-click (SEM) programs, to ensure the good positioning of your content and to create efficient content marketing campaigns.

During the master you will prepare to successfully carry out any digital marketing strategy and lead the new challenges that this constantly changing market provides. 

The Online Master in Search Engines is endorsed by Pompeu Fabra University, the 1st Spanish university and the 15th best university in the world (of those with less than 50 years), according to the Times Higher Education ranking. In addition, UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally.

Why choose this program


Updated Contents

Due to its up-to-date content, you will enhance your knowledge of Google Analytics, learn to position websites in the main search engines and be up to speed on the functioning of spiders and the new Google algorithms, among others.


Experts in the classroom

Due to its high degree of personalization and individualization, teachers and tutors who are experts in digital marketing will respond to any type of query you may have related to the content of the program throughout the master's degree.


Specialization webinars

Every week you will have live webinars by active professionals in the sector who will explain the new trends in SEO and SEM and how they experience them in their companies.


Real project

The Final Project will consist of the creation of a website and its subsequent organic positioning through the creation of social profiles, CPC campaigns, etc. With periodic presentations, the master's project will allow you to apply everything you learned in class to your website in order to lead the SEO and SEM development of your company.

Who is it for?

The Online Master in Search Engines is aimed at graduates in advertising and public relations, social sciences or graduates from technical careers who wish to specialize in the world of online marketing through a practical approach. It can also be taken by professionals in positioning, online marketing, and technological surveillance and competitive intelligence who want to update their knowledge.

Admission and enrolment


UPF Barcelona School of Management is the management school of Pompeu Fabra University, the 1st Ibero-American university and the 16th placed university in the world, among those under 50 years of age, according to the Times Higher Education ranking. 

UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally, and places itself among the top business schools in the world.

The  Online Master in Search Engines: Online Marketing, Positioning and Community Manager is an official master's degree and has the academic recognition of the Ministry of Education of the Government of Spain. The Quality Agency of the University System of Catalonia (AQU) has also institutionally accredited UPF-BSM. This accreditation certifies all the official master's degrees that we teach and recognizes the quality of our educational model in accordance with the criteria of the European Higher Education Area (EHEA).



The program is structured in two main modules and the module of the Master's Final Project. The subjects are organized so that the student begins with basic web technology and moves up to the new SEO trends.

Carrying out an internship can be used to substitute one subject of the two electives. The centres for undertaking the internships are proposed by the students, and the UPF Barcelona School of Management evaluates their suitability. Participants who have and prove at least two years of experience in the field of the master's degree may be exempt from taking the credits corresponding to internships.

About elective subjects:

Elective courses will be offered if a minimum number of students are enrolled. The final offer for each academic year may be adapted according to academic planning. 

Complementary activities

The Online Master in Search Engines: Online Marketing, Positioning and Community Manager also includes the possibility of participating in practical activities and activities for personal and professional growth such as:

  • UPF-BSM Inside: is a group of interdisciplinary subjects (applied data, communication, creativity, innovation and project management, sustainability and leadership among others) that, if you take this program, you can access at no additional cost. They are 100% online and you can take them throughout the academic year at your own pace, as they have been designed as self-study subjects.

Qualification obtained

Once students have completed the course they will obtain the Màster Universitari en Informació Digital. Especialitat en Cercadors: Màrqueting Online (SEM) i Posicionament web (SEO) - Máster Universitario en Información Digital. Especialidad en Buscadores: Marketing Online (SEM) y Posicionamiento web (SEO), awarded by Pompeu Fabra University.

Issuance of official Master's Degrees: The amount stipulated in the DOGC (Official Gazette of the Government of Catalonia) must be paid for the rights to issue the title. This rate varies annually and the rate in force at the time of application for the degree will be applied.


The teaching staff of the Master in Search Engines is made up of more than 40 professionals in the digital marketing sector who are active with extensive experience, especially in SEO, SEM, and Social Media.

Academic directors

Cristòfol Rovira Fontanals
Cristòfol Rovira Fontanals

Associate Professor UPF

Lluís Codina Bonilla
Lluís Codina Bonilla

Associate Professor UPF


Carlos Lopezosa García
Carlos Lopezosa García

Lecturer UPF-BSM


At the UPF Barcelona School of Management we are committed to a flexible and dynamic online model, whose aim is to place you as a participant at the centre of the process allowing you to be the owner of the development of your learning.

In order to facilitate your day-to-day management and the achievement of academic objectives, you will have 24/7 access to the virtual environment so that you can organize your study without schedules and at your own pace.

In this way, you will acquire knowledge, and instrumental and aptitude competencies combining training with your work and personal life, making the most of the time you have for it. 


Interactive teaching materials

Various materials and formats will make your experience more motivating: videos, case studies, content maps and downloadable resources. Designed and updated periodically by professionals and experts in the field, they put at your disposal the latest knowledge, skills, and tools to take your career to the next level.


Active and collaborative learning

Participation and discussion with your classmates and teachers are essential to the collaborative learning process. We will provide you with various tools such as the Discussion Forum, where you can propose new topics for debate, comment on and answer questions presented by the teacher or respond to interesting comments.


Streaming sessions with experts

Through videoconference sessions with the expert teacher or special guests, you will be able to ask questions, discuss your learning and connect in real time as if you were all in the same place. To ensure the flexibility of the training, we record the sessions so that you can refer to them if you have not been able to connect.


Personalized help

You will have the support of the expert tutor, who will guide you through each didactic unit; the help of the coordinator and the program manager in the delivery of activities, qualifications, management of procedures or access to services, and the guidance of the career advisor in the improvement of your personal brand and the search for professional opportunities.



Throughout the program, you will develop your final project and, to help with this, you will be assigned an expert mentor on the subject, who will be in charge of advising you and supervising its development until the presentation and final defence.


The activities and evaluation dates of each of the subjects in the program will be detailed at the beginning of the course.

The evaluative tests of the program will be established and corrected under the quality criteria required in all UPF Barcelona School of Management programs, which guarantee their academic value and recognition.

The evaluation of the program will be carried out online on the basis of:

  •  Resolution of practical cases oriented to business reality
  •  Knowledge tests for each subject
  •  Proactive participation in forums and debates
  •  Production and presentation of a final project


  • Google Search Console Tools
  • Google Drive
  • Tom's Planner
  • Gliffy
  • MockFlow
  • Figma
  • Marvel
  • Pop
  • Miro
  • Notion
  • ClickUp
  • Venngage

Professional Future

Being an official program and with the convenience of being taught online, the master brings together professionals from all over the world, mostly from the area of marketing and sales, although it is also open to experts in other areas. After completing the master's degree, participants will have a comprehensive and overall vision, as it includes the main qualities of a master's degree in SEO and SEM, a master's degree in online marketing, and a master's degree in community manager.

Student profile

The master's degree is made up of university graduates preferably in the field of Journalism, Audiovisual Communication, Advertising and Public Relations, and Library Science and Documentation with some professional experience in the area of marketing and who want to specialize in organic positioning (SEO ) or manage online marketing campaigns (SEM) in their organizations.


Average age


Average number of years of professional experience


International students

Career opportunities

The Online Master's Degree in Search Engines will give you a joint vision of the world of SEO while you specialize in the use of web analysis tools to make the best decisions for your organization. With a practical vision, you will be able to improve the positioning of your website, both in search engines and on social networks, and analyse the ROI of any SEM campaign.

An internship can be used in place of one of the subjects of the two electives. The centres for the internships are proposed by the students, and the UPF Barcelona School of Management evaluates their suitability. Participants who have and prove at least two years of experience in the field of the master's degree may be exempt from taking the credits corresponding to internships.

  • 'Digital Marketing Department of any multinational.
  •  SEO and SEM consultant for external companies.
  •  Director of Digital Marketing in startups.
  •  Creator of your own business in web sales.
  •  Data analyst to optimize MKT Digital campaigns for your own company or an external company.

Admission and enrolment

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Who can apply?

University graduates.

Those participants who do not have Spanish as one of their mother tongues or who did not have it as a teaching language in their training studies, must prove that they have at least a B2 level of Spanish (Common European Framework of Reference), as well as fluently take part in a personal interview with the academic director, if necessary.

How to apply?

To apply for admission to this program, students must read and accept the Terms and Conditions of Contract once they start the application for admission through its form.

Application for admission

Complete your application within the next admission rounds:

RoundApplication deadlineAdmission resolution

Applications for admission will be evaluated when you complete the following steps:

  • Complete the online admission form.
  • Pay the €120 admission fee. This amount will be returned if you are not admitted.
  • Send the following documents through the online platform e-registrar:
    • Presentation letter or video
    • CV
    • Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)
    • Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)
    • Scanned copy of ID Card or Passport
    • Passport-size photo (jpg format)

Additional documents may be requested in certain cases.
Applications are subject to the number of places available on the program.


  • The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.
  • You will be notified of the admission decision in writing.


  • Resgistration must be paid within a 15 days after the admission.
  • Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
    • Stamped and/or authenticated photocopy of your university degree.
    • Stamped and/or authenticated photocopy of your transcript of records.
  • If you have a foreign degree, we will indicate you in the admission letter the specific instructions of the documents required
  • Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place
  • If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is 1545.
  • The remaining tuition fees must be paid 2 weeks before the start of the course.

Grants, scholarships and financing


The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.

Grants and discounts


Financing simulator

You can choose how to finance your studies by consulting our simulator and receive an answer in less than 24 hours.

Go to the simulator

Collaborating entities

We collaborate with various entities which provide study loans on favorable terms. For more information you can contact any of the following links. 

Online Master in Search Engines: Online Marketing, Positioning, Community Manager and Content Curator