Master of Science in Marketing


The Master of Science in Marketing provides you with a full understanding of the important processes involved in creating, communicating, and delivering value to customers while strengthening your ability to face and solve complex challenges in an increasingly globalized marketing environment.

  • Digital marketing
  • International

Next edition

Classes start: 20 September, 2023

Classes end: 30 June, 2024 (To be confirmed)

Program ends: 15 September, 2024 (To be confirmed)





ECTS credits



Full-time program. Monday to Friday from 12.30pm a 8.30pm at UPF Ciutadella Campus

(Schedules may change based on academic needs)


18500 €

The MSc in Marketing is a program that offers an analytical approach to Marketing, providing students with the technical and creative skills needed to understand how to satisfy customer needs from a strategic, managerial, and empirical perspective.

You will learn to use practical and theoretical tools for choosing markets, anticipating and identifying consumers' needs in order to plan an innovative marketing management strategy adapted to the latest marketing trends and techniques. At the end of the program you will be prepared for managing a company's marketing strategy, whether it is an SME, NGO, a mass-market or a services company.

Practically focused and internationally oriented, this MSc includes the option to undertake a curricular internship and it allows students to choose their preferred elective courses according to their career plans.

The MSc in Marketing benefits from the outstanding world-renowned faculty of UPF's Department of Economics and Business,  the faculty of UPF-BSM, as well as the participation of professionals and experts from the sector who will share their Marketing expertise.

The MSc in Marketing is endorsed by Pompeu Fabra University, the 1st Spanish university and the 15th best university in the world (of those with less than 50 years), according to the Times Higher Education ranking. In addition, UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally.

Program jointly offered with:

Economics and Business UPF

Why choose this program


Learn from the best

You will learn from the faculty of the UPF's Department of Economics and Business, the faculty of UPF-BSM and from leading marketing professionals with experience in marketing departments of all types of companies who will share skills such as business creativity, leadership and teamwork.


A hands-on analytical approach to Marketing

You will acquire the knowledge to integrate consumer analysis with industry analysis using the most up-to-date analytical tools in order to make decisions about the different elements of the brand strategy and marketing mix.


Strategic mindset

You will master and put into practice the latest cutting-edge tools and techniques used in marketing management, trends research, and analytics in order to define and plan a marketing management strategy.


Boost your career

The MSc in Marketing offers you the possibility to undertake a curricular internship, which provides a relevant work experience in the fields of brand consulting, communication management, digital marketing, and marketing research, among others.


International recognition

The MSc in Marketing is ranked as one of the 4 best masters in marketing in Spain by the QS Business Masters Ranking 2023. The ranking, which compiles the best marketing programs worldwide, highlights the program's leadership in research, the diversity in the classroom and the return on investment time.


Study at an accredited school

Study at a school accredited by EQUIS, an international distinction that guarantees the quality of our institution and makes us the 1st school of management linked to a public university with this accreditation in our country.

Who is it for?

The MSc in Marketing is aimed at recent university graduates and junior professionals with strong quantitative and analytical skills, with previous studies preferably in Economics, Statistics, Communication, and Business Administration. Other degrees are accepted only if the candidate has at least 2 years of marketing-related professional experience.

Admission and enrolment


UPF Barcelona School of Management is the management school of Pompeu Fabra University, the 1st Ibero-American university and the 16th placed university in the world, among those under 50 years of age, according to the Times Higher Education ranking. 

UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally, and places itself among the top business schools in the world.

In addition, the MSc in Marketing is ranked as one of the 4 best masters in marketing in Spain by the QS Business Masters Ranking 2023.

The Master of Science in Marketing is an official master's degree and has the academic recognition of the Ministry of Education of the Government of Spain. The Quality Agency of the University System of Catalonia (AQU) has also institutionally accredited UPF-BSM. This accreditation certifies all the official master's degrees that we teach and recognizes the quality of our educational model in accordance with the criteria of the European Higher Education Area (EHEA).



The MSc in Marketing consists of 4 core modules over 3 terms: Strategic Marketing Planning, Consumer Insights: Market Research, Brand Management, and Communication Management.

During the third term students will be able to choose their elective courses. Students will also prepare and present their MSc thesis, supervised by a specialized faculty member throughout the year.

During the third term or at the end of the master students will do a curricular internship in companies. Career development sessions will be offered to aid students in finding the placement and preparing them for their professional future.

Classes of the MSc in Marketing take place at UPF Ciutadella Campus.

Elective courses
Global Vision of International Business Reality


Note on elective courses
Elective courses will be carried out in case of reaching a minimum number of enrolled students. The final offer for each academic year may be adapted depending on the academic planning. 

Complementary activities

The Master of Science in Marketing also includes the possibility of participating in practical activities and activities for personal and professional growth such as:

  • Brush-up Courses: preparatory crash-courses on business and economy-related subjects which take place two weeks prior to the beginning of the program.
  • Spanish Course: free of charge during the first term. 3 hours/week course at the UPF's language school.
  • Career Development Program: career sessions and workshops where students obtain specific training on how to improve their professional profile, approach potential employers, and develop professional soft skills.
  • International mobility: The UPF Barcelona School of Management offers you the possibility of expanding your training and international vision through the International Mobility Programme. Extend your studies extracurricularly, during the academic year following the completion of your Master's, at a top-level institution. Limited places.
  • UPF-BSM Inside: is a group of interdisciplinary subjects (applied data, communication, creativity, innovation and project management, sustainability and leadership among others) that, if you take this program, you can access at no additional cost. They are 100% online and you can take them throughout the academic year at your own pace, as they have been designed as self-study subjects.

Qualification obtained

Once students have completed the course they will obtain the Màster Universitari en Màrqueting / MSc in Marketing - Máster Universitario en Marketing / Msc. in Marketing official Master's Degree awarded by Pompeu Fabra University.

Students will also receive an additional Master of Science in Marketing completion certificate awarded by the UPF Barcelona School of Management.

Issuance of official Master's Degrees: The amount stipulated in the DOGC (Official Gazette of the Government of Catalonia) must be paid for the rights to issue the title. This rate varies annually and the rate in force at the time of application for the degree will be applied.

Double Degree

UPF Barcelona School of Management Master of Science in Marketing offers a Double Degree option with:

  • EBS Business School (Germany):
    • MSc in Automotive Management
    • MSc in Finance
    • MSc in Real Estate
    • MSc in Management

Note: The information contained in these pages is for information purposes only and may be subject to change in the adaptations of each academic year. The definitive guide will be available to students enrolled in the virtual space before the start of each subject.


The MSc in Marketing faculty is composed of professors from UPF's Department of Economics and Business and professors from UPF-BSM. In addition to the regular program faculty, experienced professionals from diverse sectors are invited during the year to share their expertise and professional experience.

Academic directors

Antonio Ladrón de Guevara Martínez
Antonio Ladrón de Guevara Martínez

Associate Professor UPF


Gert Cornelissen

Joint Appointment with UPF
Associate Professor UPF

Susana Domingo Pérez

Senior Lecturer UPF-BSM
Vice Dean for Knowledge Transfer

Antonio Ladrón de Guevara Martínez

Associate Professor UPF

Carmen Lahoz Marco

Senior Lecturer UPF-BSM

José Luis Marín Arandia

Lecturer UPF-BSM

Roger Pagà Peris

Lecturer UPF-BSM

Luz Parrondo Tort

Senior Lecturer UPF-BSM
Director of the Academic Department of Finance & Control

Anna Torres Lacomba

Associate Professor UPF


The Master of Science in Marketing is an on-campus program that combines different teaching methodologies in its various courses in order to offer a rigorous and interactive learning experience, involving both individual and group work.


Seminars and lectures

Seminars provide students with the opportunity to share ideas and experiences as well as to debate different points of view. Many of the seminars are based on practical cases, and most work is carried out as part of a group.


Practical cases

Practical cases provide the background for the application of models and techniques in order to produce insights.


Group-based activities

Classes are mostly interactive and include continuous assessment.



Simulations provide an opportunity to practice these models and techniques.


Written examinations

The academic performance of each student is evaluated regularly through written examinations and course work.


The assessment criteria of each course will be explained at the beginning of the term. The evaluation system may vary from course to course but it will be based on the student's performance on a selection of the following activities:

  • Written exams and multiple choice tests
  • Oral presentations
  • Individual works and essays
  • Group projects
  • Class participation and interventions in debates


Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems and professional simulations allow the student to connect theory and practice, acquire advanced skills and achieve learning which is transferable to work.

You will have:

  • Master's Final Project (TFM) or  Postgrad Final Project (TFP)
  • A personal mentor to monitor your final project (TFM or TFP)
  • Digital resources to achieve transversal skills
  • Interdisciplinary activities and workshops

Professional Future

The MSc in Marketing is aimed at recent graduates and junior professionals with previous strong quantitative and analytical skills who want to acquire an analytical approach to Marketing. Once graduated, students will be able to work and develop Marketing strategies in all types of companies.

Student profile

Every year the program welcomes students from all over the world, coming mainly from analytical or communication backgrounds, to study in Barcelona: a vibrant, dynamic and international city. Students become part of an international and multicultural environment that provides the first step to work, communicate, and negotiate globally.


Average age


International students


Previous studies in Business/Economics


Previous studies in Social Sciences


Previous studies in Humanities

Career opportunities

The MSc in Marketing includes the possibility to undertake a curricular internship as an essential element of the academic curriculum. Resources and assistance will be provided by UPF-BSM Careers Service to support students in their search for internships and job positions.


  • Brand Management
  • Digital Marketing
  • Internet and Social Media
  • Market Research
  • Marketing Consulting
  • Retailing Marketing Departments in any sector

Admission and enrolment

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Who can apply?

Bachelor degree

Applicants must have finished or be in the last year of a Bachelor's Degree from an accredited university. Ideally, students should come from any of the following academic fields of study:

  • Economics
  • Statistics
  • Communication
  • Public Administration
  • Business Administration

Other degrees will be considered if the candidate has at least 2 years of marketing-related experience.

If you are currently studying the last year of your Bachelor Degree, you will need to finish your university studies and obtain your final diploma before the beginning of the program. If you finished your Bachelor Degree some time ago, you should preferably not exceed 3 years of working experience in a position relevant to the program's field.

Proficiency in English

An official English certificate is required in order to be successfully enrolled.

If you do not have your English results at the time of admission, you will be required to provide them two months before the course starts. Admission without an official English certificate will be considered conditional until the certificate is provided.

The English certificate scores are:

  • TOEFL CBT: > 235
  • TOEFL PBT: > 575
  • TOEFL IBT: > 100
  • CAE: C1
  • IELTS: > 7
  • Duolingo: > 115

Applicants whose mother tongue is English do not need to submit the aforementioned certificate.

Applicants who have completed their full Bachelor's Degree at an English-speaking university must submit written evidence that the language of instruction of their studies was English.

How to apply?

To apply for admission to this program, students must read and accept the Terms and Conditions of Contract once they start the application for admission through its form.


Application for admission

Complete your application within the next admission rounds:

RoundApplication deadlineResolution deadline

Applications for admission will be evaluated when you complete the following steps:

  • Complete the online admission form.
  • Pay the €120 admission fee. This amount will be returned if you are not admitted.
  • Send the following documents through the online platform e-registrar:
    • Presentation letter or video
    • CV
    • 2 academic recommendation letters (mandatory) and 1 professional (optional)
    • Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)
    • Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)
    • Scanned copy of ID Card or Passport
    • Passport-size photo (jpg format)

Additional documents may be requested in certain cases.
Applications are subject to the number of places available on the program.


  • The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.
  • You will be notified of the admission decision in writing.


  • Resgistration must be paid within a 15 days after the admission.
  • Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
    • Stamped and/or authenticated photocopy of your university degree.
    • Stamped and/or authenticated photocopy of your transcript of records.
  • If you have a foreign degree you may need to submit additional documents.
  • Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place
  • If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is 1555.
  • The remaining tuition fees must be paid 2 weeks before the start of the course.

Grants, scholarships and financing


The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.

Grants and discounts

Master of Science in Marketing