Master in Sports Management


The Master in Sports Management is ranked number 11 in the Top 50 Master's in Sports Management in the world according to the Eduniversal ranking. The master's degree will provide you with a transversal vision of the sports sector so that you can specialize in the areas most in demand within a market that is in constant growth and flux. 

  • Sports business
  • Management
  • Sports marketing

Next edition

Classes start: 26 September, 2023

Program ends: 15 June, 2024 (To be confirmed)





ECTS credits



Monday to Thursday from 17:30 to 21:00h and some electives that will be taught on Friday


12500 €

The Master in Sports Management is the training that you need to take the step to work on your true passion: sport.  The quality of its contents is adapted to current trends, which will allow you to manage any department in clubs, federations, local companies, or multinational sports.

With this  master's degree, you will be able to successfully run and manage any sports entity, institution, or company. You will be able to choose optional subjects that best suit your profile, and adapt the training to your interests and the profession you wish to pursue.

With a program of visits to centres and institutions of reference in the sports sector, you will learn first-hand what the management of a sports company is like. It also offers you the opportunity to network with a wide variety of students of diverse geographic and academic origin, as well as all the sports professionals that you will find in the classroom.

The teachers of the master, active professionals in the sports industry, know its peculiarities first-hand and will help you develop your professional profile in sports organizations along with the capacity to manage sports companies and institutions, and understand the sports sector market. The Master in Sports Management will train you to be autonomous in the decision-making of an organization and to have a transversal vision of any sports multinational.

Considered by Eduniversal to be the best master's course in sports management at the national level, its contents are highly adapted to the constant changes that sport experiences in our society and how companies deal with them. Therefore, you can specialize, according to your professional aspirations, in sports marketing, sports events, business management, or technology innovations in sports.

The Master in Sports Management is endorsed by Pompeu Fabra University, the 1st Spanish university and the 15th best university in the world (of those with less than 50 years), according to the Times Higher Education ranking. In addition, UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally.

Program jointly offered with:

UPF Sports Lab


UFEC Unió de Federacions Esportives de CatalunyaCOPLEFCFCF Federació Catalana de FutbolReal Federación Española de Patinaje

Why choose this program


Get access to a quality study plan

The face-to-face master is a program in the vanguard, but at the same time consolidated and of value for students, both academically and professionally, training students from more than 20 countries over its 15 courses. Accordingly, it is considered the best Master in Sports Management at the national level by the Eduniversal ranking.


Learn from specialist teachers

Prominent personalities from the world of sports management will regularly come into the classroom and provide you with a current vision of the trends in the sports industry.


From general to specific

You will start from general knowledge of sports management to more specific concepts (marketing, technology, and business) according to your professional aspirations in the sports industry.


Practical cases

Through the analysis and resolution of practical cases, you will face real situations that have occurred in the sports sector.


Take extracurricular internships

With the master in sports management you will have the possibility of putting into practice the knowledge acquired in the classroom in all kinds of companies in the sports industry, such as: sports events, sports companies, or sports law. Get unique and professionalizing experience.


Visits to companies and sports facilities

Throughout the course you will visit companies and sports facilities to see in a practical and real way how many contents of the program are applied in a sports organisation daily life.

Who is it for?

Aimed at university graduates, professionals, and athletes who wish to direct their professional activity towards the area of sports management and related sectors.

Admission and enrolment


In the Master in Sports Management you will have to take all the compulsory subjects, which cover the main areas belonging to the sports sector, as well as some specialised subjects related to marketing and communication in sport, management of sports entities and innovation and digital transformation of sport. In addition, you will have the possibility to complement the curriculum with the choice of 4 elective subjects.

You will also have to complete a group Final Master's Project that will consist on developing a business plan, the implementation of an improvement plan for an existing business or a research study applied to the sports sector.

Compulsory Subjects

Sport and Society: The Sports Industry
Strategic environment of sports companies
Sports law
Governance and regulatory framework of the sports system
Financial and fiscal analysis of sports entities
Sports marketing
Brand management: sports sponsorship
Management of sports events
Management and operation of sports facilities and venues
Structure and models of sports competition management
Generation of income in the sports business
Technology applied to sport
Entrepreneurship and sportstech

Optional Subjects

Management and Communication Skills
Communication in sport
Athlete Representation
Human Resources Management
Business Simulation
Business analytics and business intelligence in sports

Master's final project

Master's final project

The Master's Final Project consists of the presentation of a project or study in which the participants must apply the knowledge learned during the course and use instruments and methods to identify and solve problems. This is a group project that has the support of an expert mentor in sports management.

Note on elective courses

Elective courses will be offered if a minimum number of students are enrolled. The final offer for each academic year may be adapted according to academic planning.

Note on the Curriculum

The information contained in these pages is for information purposes only and may be subject to change in the adaptation of each academic year. The definitive guide will be available to students in the virtual space before the start of each subject.

Complementary activities

The Master in Sports Management also includes the possibility of participating in practical activities and activities for personal and professional growth such as:

  • UPF-BSM Inside: is a group of interdisciplinary subjects (applied data, communication, creativity, innovation and project management, sustainability and leadership among others) that, if you take this program, you can access at no additional cost. They are 100% online and you can take them throughout the academic year at your own pace, as they have been designed as self-study subjects.
  • International mobility: The UPF Barcelona School of Management offers you the possibility of expanding your training and international vision through the International Mobility Programme. Extend your studies extracurricularly, during the academic year following the completion of your Master's, at a top-level institution. Limited places.

Qualification obtained

Once you have passed the program, you will obtain an electronic degree (e-Título) for the Máster de Formación Permanente en Gestión Deportiva issued by the Pompeu Fabra University

The e-Título is an authentic digital degree, issued in pdf format and electronically signed, with the same legal validity as if it were in paper format.


Connected with the sports world, the teachers of the Master in Sports Management will offer you the necessary knowledge to train you in this growing sector with many professional opportunities.

Academic directors

Oscar Elvira Benito
Oscar Elvira Benito

Senior Lecturer UPF-BSM
Program Academic Director

Xavier Moya Illa
Xavier Moya Illa

Teaching Assistant UPF-BSM
Program Academic Director


Xavier Moya Illa

Teaching Assistant UPF-BSM
Program Academic Director

Carles Murillo Fort

Academic Councellor UPF-BSM

Antoni Rubí Puig

Associate Professor UPF

Christopher Tulloch

Associate Professor UPF


The objective of the Master in Sports Management methodology is that the student can obtain practical tools that lead to the proper management of the departments that make up a sports entity. To do this, you will have professors responsible for training you in specific areas of the sports sector, areas related to marketing and communication, sports management and its areas of action and innovation in the sector and its digital transformation. This will make you a capable and prepared professional for the future professional challenges facing sports management.

Show video


Group Master's Final Project

The Master's Final Project is an applied research project in which it is intended that students use the knowledge learned and show they know how to use the instruments and methods for the identification and resolution of problems that will have been dealt with throughout the course. It is a group project that has the support of a mentor throughout the course.


Individualized support

You will have a mentor specialized in sports management according to the characteristics of your project. The mentor will help you identify teachers, projects, companies, sports entities, and reference activities with which to contrast and enrich your project.


Real cases

You will be able to put your knowledge to the test with professors who are also professionals in the sports management sector through the debate and development of practical and real cases that current sports companies and entities are going through.


Talks with industry professionals

Throughout the master's program, we invite sector professionals to share their experience and knowledge in sports management, showing their expertise in their areas of specialisation. This way you can learn about real challenges they have had to face and have references for your professional future.


Visits to Companies

To thrive in the real world of sports organizations, you have to have real vision. As such the Master in Sports Management gives you the option of visiting various sports companies where you can see first-hand what their internal and external management is like.


The program has a diverse methodology:

  • Participatory classes
  • Keynote presentations
  • Case studies
  • Teamwork
  • Role play
  • Business simulations
  • Business projects
  • Conferences
  • Visits to companies

Class attendance and active participation in the program are essential to fully take advantage of the training and a minimum attendance of 80% is essential to pass the program.


Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems and professional simulations allow the student to connect theory and practice, acquire advanced skills and achieve learning which is transferable to work.

You will have:

  • Master's Final Project (TFM) or  Postgrad Final Project (TFP)
  • A personal mentor to monitor your final project (TFM or TFP)
  • Digital resources to achieve transversal skills
  • Interdisciplinary activities and workshops

Professional Future

The Master in Sports Management will allow you to work on your passion: sport.

You will gain general knowledge of sports management that will allow you to master the strategies of any sports company and organization that is exclusively dedicated to sports business and clubs. Thanks to the different itineraries that we offer within the Master in Sports Management, you will be able to specialize in Marketing, Management, or Innovation and Technology. 


Student profile

The classroom is made up of national and international students from different backgrounds and professions who want to enter the professional sports sector or who want to improve their professional profile. This diversity is what gives a differential value to the master in sports management since you will be able to improve yourself with the knowledge, vision, and experiences of your colleagues.


Average age


Number of years of professional experience


International students

Career opportunities

The Master in Sports Management enables you to develop a professional career in any sports organization, sports club, or company connected to this sector.

With experts from different companies in the classroom, you will establish lasting professional relationships and increase your network of contacts. In addition, the professional careers service of the UPF Barcelona School of Management will help you improve your soft skills to face any selection process and to sharpen your personal skills with continuous workshops and coaching sessions, which will increase your professional opportunities.

  • Sports consultant for public and private organizations.
  • Manager of Federations, Clubs, Leagues, and Associations.
  • Manager in both public and private Sports Centres.
  • Product marketing in sports companies.
  • Organizer of sporting events of any kind.
  • Representative of Athletes.
  • Data analyst and specialist in digital marketing in sports.
  • Project manager and sports consultancy.
  • Responsible for strategy, marketing, sales, sponsorship, HR, legal, finance in sports equipment, products and/or services companies.

Admission and enrolment

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Who can apply?

University graduates.

The academic management requires a letter of recommendation for the evaluation of the candidate (there is the possibility of sending two letters so that a greater academic and professional perspective of the candidate can be obtained). These letters must be signed or stamped by the person or institution that wrote them.

Those students who do not have Spanish as one of their mother tongues or who did not have it as a teaching language in their training studies, must have at least a B2 level of Spanish (Common European Framework of Reference) accredited by a certified institution, as well as to pass fluently, where necessary, a personal interview with the academic director. In case of not showing fluency in oral comprehension, additional certifications or tests may be requested that allow the student to adequately follow the sessions.


How to apply?

To apply for admission to this program, students must read and accept the Terms and Conditions of Contract once they start the application for admission through the following form.

Application for admission

Complete your application within the next admission rounds:

RoundApplication deadlineAdmission resolution

Applications for admission will be evaluated when you complete the following steps:

  • Complete the online admission form.
  • Pay the €120 admission fee. This amount will be returned if you are not admitted.
  • Send the following documents through the online platform e-registrar:
    • Presentation letter or video
    • CV
    • Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)
    • Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)
    • Scanned copy of ID Card or Passport
    • Passport-size photo (jpg format)

Additional documents may be requested in certain cases.
Application rounds are subject to the number of places available on the program.


  • The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.
  • You will be notified of the admission decision in writing.


  • Registration must be paid within a 15 days after the admission.
  • Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
    • Stamped and/or authenticated photocopy of your university degree.
  • If you have a foreign degree you may need to submit additional documents.
  • Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place
  • If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is 1285.
  • The remaining tuition fees must be paid 2 weeks before the start of the course.

Grants, scholarships and financing


The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education, or through collaboration agreements with financial entities.

Grants and discounts


Financing simulator

You can choose how to finance your studies by consulting our simulator and receive an answer in less than 24 hours.

Go to the simulator

Collaborating entities

We collaborate with various entities which provide study loans on favorable terms. For more information you can contact any of the following links. 

Master in Sports Management