Postgraduate Programme in Marketing

The master's degree offers excellent training on marketing concepts, techniques, procedures and instruments. It helps to develop and apply a marketing focus to formulating problems and proposing solutions .

The Postgraduate Programme in Marketing avoids understanding marketing as a hypothetical repertoire of automatically applied solutions and places the emphasis on the development of the attitudes and skills necessary for the correct professional practice of marketing in the world today. The structuring element of the learning is the preparation of individual projects and the permanent interaction between participants and lecturers to make this preparation possible and beneficial .

Academic director: José Luis Crespán

The programme's overall objective is to provide participants with a broad, up-to-date and professional view of the different areas of the marketing activity.

• Develop the ideal attitudes and skills for the professional practice of marketing.

• Accept, understand and use the changes effectively.

• Understand and practise marketing of use to achieve the objectives established.

The Postgraduate Programme in Marketing analyses the complexity of marketing and its relationship with the other areas of the organisation and analyses the following basic questions in depth: How are markets researched? How is a marketing plan prepared? How is the activity organised? What special applications are there?

The knowledge acquired is put into practice individually developing the marketing plan of a product or service.

The Postgraduate Programme in Marketing provides specialisation in each of the dimensions of marketing - product, price, distribution and communication - and places participants in an optimum position to face the challenges arising from professional work.

This postgraduate programme is aimed at university graduates or graduates with a university-specific degree, and to university certificate holders wanting to achieve important personal development that will help them improve their practice and professional position. In any case, no less than two years' professional experience is required in any of the areas of the company or organisation.