Postgraduate course in Company Management in the Music Industry

Postgraduate course in Company Management in the Music Industry

I. Music industries
Music as a consumer product. The specifics of an intangible asset. The recorded music industry. The music publishing industry. The direct music industry. Identifying of the main agents: functions and interdependencies.

II. The creation and management of music projects
The defining of the business model. 360 model. Incorporation of a company. Analyses of balance sheets. Management control: costs and budgets. Balanced scorecard.

III. Music production
A&R. How to make a recording. The production of a concert. The main agents. Sponsorship and capturing of resources.

IV. How to sell music
Marketing plan of a music product/service. Strategic marketing. International markets. Promotion and the media: collaboration agreements. New consumer habits. Distribution channels. Association with other industries. Exploitation of the brand.

V. Rights
Intellectual property, the generating and management of rights. Record contracts. Publishing contracts. Licences. Performance and representation contracts. Management entities. New technology rights. Personality Rights. Merchandising.

VI. Digital revolution
Integrating of new technologies: other forms of the exploitation and distribution of music. Music, the Internet and mobile devices. Appearance and consolidation of new business models. Social networks and public-artiste interaction.

VII. Music and society
Music as a cultural asset. Public institutions. The media.

VIII. Seminars
Negotiation techniques. Management skills. History of Popular Music. Public speaking. Márketing online..

IX. End of course project or professional placements

ACADEMIC CREDITS

30 ECTS*

* European Credit Transfer System. 1 ECT is equivalent to approximately 25 hours' full-time dedication by the participant, including class time and individual work.