Postgraduate course in Company Management in the Music Industry

The main objective of the Postgraduate course in Company Management in the Music Industry (DGIM) is to provide participants with the necessary resources for dealing professionally and successfully with the management of any company connected to the music business, either on their own account or for others. The postgraduate course offers an updated view of the significant changes and advantages that new technologies contribute to the industry.

The contents of the course range from the initial creation process to the final consumption of music as a product. The analysis of the business, legal and social context pone clearly shows the interdependencies, similarities and specifics of each of the basic industries of the music sector. The programme analyses in depth the essential areas of management, training participants in the use of the instruments inherent in each module, in order to enable the preparation and management of an end of course project.

The Postgraduate course in Company Management in the Music Industry proposes the integrated learning of the music business. Starting from the creation, the contents are structured horizontally so that, besides the format, the areas of the management, production and marketing of any music product are perfectly defined.

In order for participants to assimilate the music business as a whole, the programme emphasises the interdependence between the three traditional industries (recorded music, copyright and live music), trademarks and image rights, and the business models arising from new technologies. This view enables them to knowledgeably choose the specialised area they prefer for their end of course project.

The Postgraduate course in Company Management in the Music Industry maintains a balance between contents and methods in order to facilitate learning. The conceptual contents are balanced with practical applications; the methods used enable the knowledge acquired to be harmonised: case analysis, the business plan and business role plays.
Contributions by professionals of prestige in the sector, topical seminars and specialised teaching staff are the pillars of the academic offer.

The Postgraduate course in Company Management in the Music Industry has been especially designed for those professionals who, directly or indirectly carry out their activities in contact with music and wish to acquire an integrated overview of the music business. It is open to professionals within the field of recorded music, theatre musicals, the audiovisual industry, video games, entertainment, intellectual property, live music, copyright, image rights, the Internet and, in general, all those interested in becoming managers of companies connected to the exploitation of music in any of its formats, as well as degree-holders wishing to enter the sector.