Postgraduate programme in Brand Meaning 3.0: Analysis, Creation and Management of Brand (Online)

To give sense to something is to have power

'People do not buy products; they buy the stories these products represent. Nor do they buy brands; they buy into the myths and archetypes these brands symbolize'
Ashraf Ramzy, What's in a name? How stories power enduring brands (2006)

This Postgraduate programme in Brand Meaning 3.0: Analysis, Creation and Management of Brand (DBRAMOL) teaches participants to correctly analyse, create and manage Brand Identities, developing their creative skills, and provides them with tools and solutions.

• To teach the correct analysis, creation and management of Brand Identity.
• To develop the creative capacity for the construction of cultural values applied to a brand.
• To provide the tools and solutions in a potentially strong market whose offer must respond to a constantly changing, multi-faceted demand.
• To provide specific methodology for the analysis and evaluation of brand intangibles.
• To give professionals the specific knowledge applied to the branding system.
• To train professionals who are competent in the area of creating and managing Brand Identity, capable of competing on a global level.

Online

This Postgraduate programme in Brand Meaning 3.0: Analysis, Creation and Management of Brand has been devised for professionals in the area of brand strategy, marketing and communication who would like to specialise in the analysis and creation of brand intangibles which make a difference and generate value. Especially for those who work for brands with an important lifestyle element. It is also aimed at graduates and holders of diplomas in

• Journalism
• Public Relations
• Audiovisual Communication
• Anthropology
• Psychology
• Sociology
• Business Administration and Management
• Marketing
• Graphic Design
• Fashion Design
• Advertisig
• Working professionals who would like to gain further knowledge of those aspects related to the world of brands, business and communication.