Master's degree in Management of Companies in the Cultural and Creative Industry

Since the term 'creative industries' was coined in the '90s, with the aim of redefining the economic value of arts and culture, the concept has grown and gained ever more importance in the fields of economics, politics and academia.

The creative industries were initially defined as a sector of subsectors encompassing those industries that exploited creative talent through various types of intellectual property. Thus publishing, advertising, the media and performing arts, as well as the music, audiovisual and videogame industries, among others, were considered to be part of this new concept.

Initially, the divisions between these different industries were clearly defined by traditional models, but the change and innovation brought about by constant technological development means that internal divisions are becoming increasingly blurred and the creative industries sector is becoming ever more solid and cohesive.

The economic and strategic importance of this sector for those economies that seek growth through talent and innovation is undisputable, something that has generated a great amount of competition amongst content providers who wish to attract the attention of a highly dispersed global market.

Master's degree in Management of Companies in the Cultural and Creative Industry (MGIC) responds to the need for a valid training tool for project managers and creative organisations in this new environment defined by innovation, globalisation and the digital economy.

Module 1. The creative industries

Module 2. Innovation and creativity

Module 3. The new digital economy

Module 4. The global market

Module 5. Institutional and legal frameworks

Module 6. Communication and Marketing

Module 7. Financial and economic management

Module 8. Management skills

Module 9. Forming creative organisations

Module 10. Creative project design

Module 11. Outlook, experiences and debates