Master in Sports Management and Direction

Introduction

Sports, economy, and society

• Sports in the context of the current society
• Sports systems: main players and basic structure
• Measure of economic impact of sport

Core subject module

Management and organisation of sports companies

• Sports companies as service companies.
• Definition of strategy.
• Planning strategy.
• From theory to practice: the case-study.
• Organisational culture.
• Leadership.
• Management resources.
• Quality control.
• Projects.

Sports marketing and sponsorship

• Marketing and sports system.
• Marketing environment.
• Basic strategies.
• Marketing mix: the 4 (7) Ps.
• Sports sponsorship.
• Action Plan and implementation.
• Monitoring and control of Action Plan.
• Management and representation of athletes and sports people.
• Advertising contracts: regulations and typical content.
• Loyalty in advertising activities.

Sport and the media

• The role of the mass media in the sports industry-business.
• Sports results and sale of news products.
• Sponsors, media and sport.
• News media macro trends and sport.

Sports law

• General introduction. Regulation sources.
• Sports accidents.
• Current problems in sports contracts.
• Management of rights over image and distinctive signs.
• Legal contingencies in sports marketing.
• Legal contingencies in the provision of sports services.

Economic, financial and fiscal analysis

• The balance sheet and profit and loss account.
• Ratios and management control.
• Integration.
• General tax framework.
• Key aspects determining the tax nature of sports people.

Subject application module

Sports events

• From conceptualization to management.
• Corporatisation of events.
• Events logistics.
• Pre-production.
• Events organized from the public sector.
• New technologies applied to events management and communication of the event.
• Audiovisual communication.
• Communication of the event.
• Event budget.
• Practical case studies: Barcelona marathon, Handball Cup, Davis Cup tennis tournaments.

Competition, federations, clubs and foundations

• The life of sports entities.
• Sports federations.
• Professional clubs and leagues.
• Spanish public limited sports companies (sociedades anónimas deportivas) (SAD).
• Management of a sports club: socialisation versus professionalization.
• Federative contribution to the social training and educational role of sport.
• Doping in the world of sport.
• Grassroots sport and sport for the disabled.
• Organisation of competitive sport.
• Competition models.
• Sports product and competitive balance.
• Salaries, productivity and efficiency.
• Other industries: television demand, auctions and betting.

Sports facilities and equipment

• Basic concepts in sports facilities and equipment.
• Integrated management of sports facilities.
• Public facilities and equipment.
• Design of facilities, services and programmes.
• Sports facilities management system.
• Work team.
• Service quality.
• Maintenance of sports facilities.
• Project management.

Management skills and competencies module

• Leading, motivating and managing teams.
• Managing meetings.
• Negotiation and management of stress.
• Techniques to improve communication skills.
• Different kinds of presentations.

Others

• Professional experience. This section of the course offers the possibility for professionals in the world of sport to describe their personal experiences in conference sessions, followed by a debate.
• Visits to facilities. During the course, participants will have the chance to visit different sports facilities.

Master's dissertation

The master's dissertation is applied research work where participants are intended to use the knowledge gained and show they know how to use the instruments methods for identifying and solving problems dealt with throughout the course. It is group work supported by a tutor.

Master's in Sports Management and Direction, issued by the Universitat Pompeu Fabra

60 ECTS*

* European Credit Transfer System. 1 ECTS credit is equivalent to total approximate devotion of 25 hours by the participant, including classes and personal study.