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We are currently at a historic moment, defined by the evolution and transition of industrial society towards what is known as knowledge society , the development of which is primarily based on the rapid incorporation of scientific innovations into everyday life. For this reason, the transformations that go along with this evolution are not just economic, but also cultural and social in particular. It is therefore increasingly necessary to implement strategies aimed at disseminating this new knowledge and its potential applications and uses, as well as the ethical, social, economic and political issues arising from it.
Scientific communication , defined as the process of publicly broadcasting and disseminating scientific knowledge, plays a key role in the development of society. Science influences all aspects of human life, including the professional, intellectual, environmental and welfare-, leisure- and health-related spheres. An understanding of the scope of new technologies and the advances in knowledge is essential, as it enhances the public's critical ability in both small, everyday decisions as well as in various professional fields, not to mention the ethical debate and its relationship with the great challenges of the future. The way in which this new knowledge is disseminated and the players responsible for doing so are decisive when it comes to forming public opinions and attitudes towards science.
Scientists, doctors, journalists, professionals working in museums and science institutions and those responsible for institutional communication (e.g. research centres, universities, pharmaceutical laboratories, NGOs, government and cultural management organisations) take part in the process of communicating science to the public and are becoming increasingly visible in this role, resulting in a growing number of professional opportunities.
The Master in Scientific, Medical and Environmental Communication (MCC) explains the key aspects of this communication of knowledge, how it is generated and how it is managed. The Master in Scientific, Medical and Environmental Communication is rounded off with an in-house internship within the media, museums, companies or institutions in the sector, as well as the completion of a supervised research project. The internships and research projects will be arranged according to the student's interests and will be supervised by the programme directors.
The Master in Scientific, Medical and Environmental Communication looks at:
The portion of the Master in Scientific, Medical and Environmental Communication that deals with medical communication focuses on the dissemination of medical and health knowledge, which forms the basis of important economic and social implications and is essential for healthcare education and public heath. For this reason, society is increasingly demanding that this communication is done correctly, thoroughly and efficiently.
The environmental communication aspect takes a more in-depth look at the process of conveying information related to important environmental issues, with special emphasis placed on the challenges of biotechnology and genetic engineering, seeking to clarify the diffusion of ideas regarding environmental knowledge, culture and education.
The Master in Scientific, Medical and Environmental Communication is updated each year in keeping with scientific and social developments, as well as the transformations that take place in terms of means of communication. Furthermore, the Master offers a prospective study of the development of the different fields and disciplines involved based on analysing current problems. In summary, the Master is a pioneering training experience and an initiative with a high social return , with important applications and career opportunities .
Link to the blog of Pompeu Fabra University 's (UPF) Scientific Communication Observatory (OCC).