Master Degree in Pharmaceutical Marketing

The Master in Pharmaceutical Marketing (MIF) is an opportunity for professionals from the sales/marketing area of laboratories to acquire an overview and acquire the professional base necessary to understand the specifics of this sector .

The pharmaceutical industry needs to incorporate professionals into its sales and marketing area. The programme is aimed at covering specific training in concepts and techniques inherent in the sector. It also combines a global perspective, necessary to understand the pharmaceutical sector today, and the administrative and management skills required to manage a sales or marketing unit in the pharmaceutical industry .

The programme faculty consists of pharmaceutical company representatives with day-to-day experience in the subjects taught .

Differentiating elements of the Barcelona School of Management's Master in Pharmaceutical Marketing:

In order to get on in the pharmaceutical industry, is it better to take a specialised master's degree or a general one? In this sector it is essential to be familiar with the specific legal framework, the behaviour of prescribers and chemists', and the specific behaviour of end users in healthcare matters. Without all this knowledge, it is impossible to perform effective pharmaceutical marketing .

Is this the best Master in Pharmaceutical Marketing I can choose? Below we set out some facts :

• The Master in Pharmaceutical Marketing has the accumulated experience of 17 years, the first 8 as a postgraduate course ;

• Over 500 participants have followed the programme;

• The faculty consists of a team of almost 40 professionals, all working in or for the pharmaceutical sector ;

• In the last 5 years, 97% of the participants have said they would recommend the programme .

In order to make a good investment of both time and money, what guarantees does this master's degree provide? The master's degree guarantees that the participant will be capable of preparing a Marketing Plan for the entire product portfolio of a pharmaceutical company and will have the possibility of doing an internship in a company from the pharmaceutical sector .

It also guarantees that the directors of the master's degree will help to develop the personal leadership, teamwork, and effective communication or negotiation skills, essential for future professional development .

Academic directors : Josep-Maria Fàbregas and Juan Luis Fernández

• Acquire a complete and systemic overview of the pharmaceutical sector and the role played by Marketing within the current competitive framework .

• Prepare participants – through both technique and practice - to be able to take on operational responsibilities in positions in the Marketing/Sales area of the Pharmaceutical Industry .

• Teach and train in the various personal skills and competences to perform confidently in different positions of a sales organisation.

• Provide top-level work experience to all participants who do not have this, through internships in a marketing department within the Pharmaceutical Industry .

The Master in Pharmaceutical Marketing (MIF) is aimed at all professionals interested in professional development in the marketing department or sales area of any kind of company or institution from the pharmaceutical sector .

This master's degree is moreover an opportunity for any professional currently working in a laboratory to acquire an overview and the professional base necessary to understand the specifics of this sector, in the sales and marketing areas .