- Master Degree in Marketing
- General Programme
Master Degree in Marketing
Methodology
The Master in Marketing (MEM) uses as its central element the participants' personal work, which has its main expression in the creation of individual marketing plans .
The different kinds of classroom sessions, personal tutorials and both individual and group extracurricular activities are conceived, programmed and created to provide information, support and provocation for the development of the individual work.
The Master in Marketing (MEM) includes a specific activity to encourage teamwork. In addition, following the latest guidelines from the Bologna methodology, we ensure interactivity and participation are the most important elements of our programme's classroom activities .Evaluation
- Individual project: (Marketing Plan), evaluating both contents and development and formal presentation.
- Objective and individual evaluation tests evaluating the level of concept understanding and procedures achieved by the participant.
- Attendance and participation during the sessions and completion of assigned works, especially regarding their preparation. A minimum of 80% attendance at classes is required.
Other
The virtual campus
Our programmes use the virtual campus, called Aula Global, as a place of continuity between presential sessions.
Aula Global, as a virtual learning environment offers multiple functions to facilitate communication, to access information and to deliver activities.
The Aula Global of each program is the space where participants will find the documentation of the subjects. They can also check out activities, check grades and access the program schedules. Similarly, the Aula Global provides access to various areas of communication.
