Master Degree in Direct and Digital Marketing

The Master in Direct and Digital Marketing (MMDD) provides online/offline communication and sale strategies focusing on the present-day digital society. Without forgetting that the client is the core of marketing, the students will learn to plan and manage investments to obtain financial profit.

This Master in Direct and Digital Marketing (MMDD) is aimed at all those professionals interested in becoming experts in New Marketing . Marketing professionals should acknowledge the growing power of the consumer , design their strategies from a client perspective and use new ways to transmit their message .

This programme involves the participants, facilitating their learning, and is an opportunity for those professionals wishing to refresh their knowledge with concepts and techniques which will be essential for their development aimed at consumers of the new digital world .

Josep-Maria Fàbregas and Antonio Ladrón de Guevara
Albert Garcia Pujadas and Jordi Urbea

The programme is designed for students to attain five essential objectives :

• Incorporate an overview of marketing focused on the client, not on the product .

• Know the new sources of information available to companies to effectively segment the market, and make the most suitable offers for each sector of the target public .

• Design and manage communication campaigns which provide answers for clients and results for the company .

• Become familiar with the use of all the communication channels available, using both traditional media and digital media: the Internet, mobile devices and interactive television .

Know the latest trends in digital marketing to be capable of successfully incorporating them into the company's marketing strategy: positioning on search engines, mobile marketing, electronic commerce, micromedia (blogs, RSS, etc.) and social networks.

The Master in Direct and Digital Marketing (MMDD) is aimed at marketing professionals who would like to incorporate knowledge from relationship marketing and from the use of digital media and tools. It is also a development opportunity for entrepreneurial professionals who intend to create or develop their own business project .