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News - The Continuing Education Institute Private Foundation of Pompeu Fabra University
Castellano / Català   
 
    PRINCIPAL NEWS
 
> UPF debuts its new logo
> El Mundo’s Top 250 includes two masters from the Barcelona School of Management and IDEC
> UPF, top in several international and domestic rankings
 
   MORE NEWS
 
> May, a month for the Part-time MBA
> Internet of Things and Smart Cities conference
>
3DayStartup, an initiative to promote the entrepreneurial spirit
>
Francesc Homs closes the Master in Communication Management
>
IDEC participates in the University Conference for Mediation Studies in Spain
>
Sónar features projects from the University Master in Digital Arts
> The first literary creation grant from the Han Nefkens Foundation awarded
>
Premiere of Al fossat, an initiative from the Master in Making Documentaries
> Two participants from the Master's in Animation create a mapping video for the 2012 La Mercè festival
> Andrew Wylie hosts the closing session for the 17th edition of the Master’s in Publishing
> Jean-Paul Costa gives the closing speech for the Ll.M. in Professional Legal Practice
> The Master’s in Professional Legal Practice takes part in the trial simulations held at the Escola Judicial de Barcelona
> The Master in the Creation of Video Games participates in the Gamelab show
> Nicolás Valle comes to the Master in Journalism
> New university master’s degrees approved by the AQU
> Results of the first edition of the Talent Scholarships for the 2012-2013 academic year
> New ideas for new times
>
Argentina - Sport: values, entertainment and business management at Club Atlético Boca Juniors
> Closing of the Postgraduate Programme in Scientific Communication in Argentina
> Mexico: new edition of the Master in Banking and Finance
> Algeria: seminar in Algiers
> Peru: new edition of the Master’s in Global Business
> Egypt: public administration project
> Closing of the first edition of the Master's in Financial Management Specialising in Auditing from PwC
> Completion of the first edition of the Postgraduate Course in Financial Assessment from Caixabank
> The future is collaboration between businesses
> Virtual coaching: new methods
> Supervision of clinical cases in Music Therapy
> “How to grow 20% thanks to digital marketing”
> Social inclusion through the arts
> Summertime After Work meet-up
> Inauguration of the new Alumni sector-specific club from the Master in Public Policies
> End of course cocktail party
 
UPF debuts its new logo
 

UPF has updated its logo 22 years after it was founded in 1990. The new logo reflects the transformation, growth and internationalisation the university has experienced, in addition to its breakthroughs in the field of communications and information technologies.

La nova marca de la UPF

 

The concept and starting point for the creation of the logo are the name of the University itself and the dictionary as a symbol of knowledge and excellence.

Watch the video

UPF's new logo will be progressively introduced throughout the 2012-13 academic year, while a website has been created to present it. Folders featuring the new logo have been given to all new undergraduate students who enrolled in July.

This update is in line with the vision set out in UPF25Anys, which describes the importance of the logo as a tool for projecting the university and as the backbone of the UPF Group, a group of institutions and establishments specialising in teaching, research and knowledge transfer. The change, which has involved both internal and external university stakeholders, is being implemented in response to five issues: structural changes within the University itself, its urban setting, its connection to Barcelona, new media and new technologies and developments in graphic communication.

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El Mundo’s Top 250 includes two masters from the Barcelona School of Management and IDEC
 

The Master in Sports Management and Direction from the Barcelona School of Management has been ranked second in the specialist business master's category in the ninth edition of the ranking by the newspaper El Mundo, for the period 2011-2012. The University Master in Public and Social Policies from IDEC-Universitat Pompeu Fabra came third in the same ranking, in the Political and Management Sciences category.

The Top 250 ranking was published on 20 June in a special edition focusing on postgraduate training. The 250 master's degrees were chosen according to 26 quality criteria based on the programme's demand, the advantages in terms of human resources that are offered to participants, the study plan, participants' results and the material means made available to students. It also takes into account the opinions of more than 500 teachers, partner businesses and alumni.

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UPF, top in several international and domestic rankings
 

UPF, the 17th best university in the world among those under 50 years old

UPF is in 17th place in the THE 100 Under 50 ranking, a list of the world's top 100 universities that are less than 50 years old, published for the first time by Times Higher Education (THE), one of the most prestigious and influential university rankings in the world. The THE 100 Under 50 ranking includes universities from a wide range of countries (30 in total) and aims to recognise young institutions with growing potential.

Segmented geographically, UPF is in 9th position in Europe and number one in Spain. UPF was in 186th position overall and 77th in Europe in the 2011 ranking from THE, which publishes the World University Rankings of the best 400 universities every autumn.

The first edition of theQS Top 50 Under 50 has also been published recently, featuring the 50 best universities worldwide that are less than 50 years old. Pompeu Fabra University is 38th in the field of Economics and Econometrics in the area of Social Sciences and Management in the QS ranking UPF is thus ranked among the top 50 universities in the world, and is number one in Spain, followed by Carlos III University of Madrid (51-100) and the Autonomous University of Barcelona (101-150). UPF also appears in the 101-150 segment in the area of Politics and International Studies in the same ranking.

UPF, leader in Spain for the quality of its scientific output

UPF is ranked top in quality of scientific output and 2nd in terms of visibility of output in the most prestigious international journals. This is what has been published in the2011 CyD Report prepared by experts from the CSIC Institute of Public Goods and Policies and the SCImago group, which assesses the scientific output of Spanish public and private higher education institutions for the period 2006-2010.

UPF consolidates its position among the 100 best Economics institutions in the world

The Department of Economics and Business at UPF is 43rd in the ranking of the Top 100 universities in economic research published by Tilburg University in the Netherlands. The ranking assesses work that has been published in the 68 most important benchmark journals in the areas of Econometrics, Economics, Statistics and Finance for the period 2007-2011.

In the worldwide classification for 2007-2011, UPF has been ranked 43rd and is established among the top 100 universities in the world. It is the top Spanish university and 10th among European universities.

UPF is the leading university in economics and business research in Spain

UPF has been ranked top in the Economics and Business categories in the third edition of the I-UGR Ranking of Spanish Universities according to Fields and Scientific Disciplines, 3rd ed. 2012, also known as the ISI Ranking. The university is in 4th position in Biological Sciences and 7th position in Medicine and Pharmacy. Furthermore, it has been ranked among the top 10 in seven out of the twelve scientific fields analysed.

The ranking also assesses 37 scientific disciplines, and UPF has been ranked within the top five in Spain in eight of these. In addition, it has been ranked number one in Economics, Genetics, Evolutionary Biology and Public Health. It also occupies 3rd place in research in the fields of Political Science, Multidisciplinary, Business, Biochemistry and Cellular and Molecular Biology, and it is in 5th place in Sociology.

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May, a month for the MBA part time
 

The graduation ceremony for the 13th edition of the MBA part time, held at the beginning of May, was attended by Carlos Trenchs Sainz de la Maza, Managing Director of Caixa Capital Risc. He used his experience to talk about the importance of having an entrepreneurial spirit, not being afraid to make mistakes and undertaking every project with passion.

The MBA part time Annual Alumni Meeting also took place at the end of the month at the Barcelona Biomedical Research Park. The main talk was given by the Park's Director of Communication and Business Development, Reimund Fickert, who explained how disruptive thinking can be cultivated to promote new management.

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Internet of Things and Smart Cities conference
 

The Internet of Things and Smart Cities conference took place on 28 June as part of the Master of Science in ICT Strategic Management taught at the Barcelona School of Management.

During the conference, which was led by Antoni Brey, Director of Urbiotica, the current role of the Internet of things was discussed, as well as identifying the challenges that are being faced. In terms of smart cities, he explained that the introduction of management technologies in cities must have an environmental, social and economic return, and emphasised Barcelona's potential to become a pioneering city in matters related to town planning.

A roundtable was held afterwards with the participation of Margarita Martínez from Barcelona Digital, Santiago Sánchez from Conzentra, Joaquim Català from Català Recursos Humanos and Carles Martín, Co-director of the Master of Science in ICT Strategic Management. Among other topics, they addressed the need for multidisciplinary professionals who combine management with technology and who know how to work in a team.

The conference, in which 50 people took part, was closed by Carme Martinell, Director General of the IDEC Foundation.

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3DayStartup, an initiative to promote the entrepreneurial spirit
 

From 11 to 13 May, Empren.eu, a non-profit association that counts Pablo Pantaleoni, economist and entrepreneur who studied at UPF, among its members, held 3DayStartup at La Salle Technova in Barcelona, with the aim of promoting the entrepreneurial spirit among university students. Eight businesses were created during the three-day event.

Susana Domingo, lecturer on the Master of Science in Entrepreneurship and Innovation and member of the Innovation Unit-UPF Business Shuttle, took part in this initiative as a mentor together with young entrepreneurs linked to Pompeu Fabra University.

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Francesc Homs closes the Master in Communication Management
 

On 21 June, Government spokesman Francesc Homs closed the Master in Communication Management taught at IDEC-Universitat Pompeu Fabra and directed by Josep Maria Casasús, Joan Francesc Cánovas and Carles Singla.

Homs structured his talk, Rumors de Guerra (“Rumours of War”), around three main focuses: communication is not neutral; communication is presence and control of the story; and people who have things to say communicate.

The spokesman emphasised the role of democratic control played by the press, and he also stressed the need for figures with the ability to categorise information, especially now that social networks allow for immediate communication and there is a saturation of data. During his speech, he pointed out that “nowadays, politicians have more responsibility when communicating than when making decisions, which are very often conditioned by the environment”.

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IDEC participates in the University Conference for Mediation Studies in Spain
 

The 1st University Conferences for Mediation Studies was held on 8 June at the Complutense University of Madrid and was attended by representatives from 33 universities.

Maria Munné and Javier Wilhem took part in the conference as representatives of IDEC-Universitat Pompeu Fabra. They both work as mediation professionals and direct the Postgraduate Programme in Professional Mediation at IDEC together with Pere Notó, Head of the Social Psychology Area in the Department of Political and Social Sciences at UPF.

The conference was held with the aim of reflecting on the training, both initial and ongoing, that is needed to practice mediation and to ensure quality of service. Seven working committees were established as part of this conference with UPF leading the communication and press committee, while also participating in the institutional relations, quality accreditation and research committees.

The IDEC is thus actively collaborating in this interuniversity initiative that seeks excellence in training in the area of mediation.

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Sónar features projects from the University Master in Digital Arts
 

Various projects created by alumni of the University Master in Digital Arts were shown at the UPF-SonarPro exhibition as part of this year's Sónar festival, held in Barcelona from 14 to 16 June.

The aim of this exhibition is to showcase projects created as a result of the University Master in Digital Arts taught at IDEC, the Music Technology Group doctorate and the creation grants from the Phonos Foundation. The projects are presented in the form of interactive installations and incorporate music as a central element.

The following projects from the University Master in Digital Arts were shown during this first exhibition:

6DOS - Six Degrees of Sound by Daniel González Franco: interactive binaural audio playback system that changes the sound depending on its position.

2009-2010 Final Master's Project. Website: sixdegreesofsound.com

Gengen by Daniel González Franco, Javier Guajardo and Rocío Márquez: musical and visual generation instrument that works based on movements made in the air, captured by a sensor and projected onto a screen. The Gengen installation came about as a final project for the Musical and Visual Interaction and Generation subject on the 13th edition of the master's (2009-2010), and received the Golferich d'Arts Visuals production grant in 2010.

Website: www.gengen.es

U-Beat by Giampaolo Costagliola: a system for mobile devices that interprets gestures while the user runs or dances and generates musical feedback.

Final Master's project 2010-2011.

Prefall135 by Katerina Antonopoulou, Rodrigo Carvalho and Javier Chavarri: audiovisual installation that generates sound and graphics based on the energy produced by water, which the user can manipulate using taps. The Prefall135 project is a Visual and Musical Interaction project that originally came about as part of the 12th edition of the Master's (2008-2009), and was awarded the Phonos Young Creators Grant that year, which was used to develop and perfect the project.

For more information about the Sónar festival, please visit www.sonar.es

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The first literary creation grant from the Han Nefkens Foundation awarded
 

The Han Nefkens Foundation, in collaboration with the Master in Literary Creation taught at IDEC and the publishers Alfabia, held the first edition of the Han Nefkens Foundation Literary Creation Grant last February. The grant is aimed at Spanish language writers born after 1 September 1978, with the objective of enabling them to participate in the master's course the following academic year and to write a novel or book of stories that will be published and distributed by Alfabia, while living in Barcelona for one year.

Eduardo Ruiz Sosa, a Mexican writer living in Barcelona, won the grant and was given a monthly stipend of 1,300 euros for one year, in addition to having the fees for enrolling on the course and publishing the book covered. The grant is a very important initiative in these current times of economic crisis.

The jury, formed by the writers Juan Villoro, Lourdes Iglesias and Ignacio Vidal Folch, chose Ruiz Sosa's project from a total of 202 candidates and 18 finalists.

Eduardo Ruiz Sosa, who has had his work published in various magazines, received a grant from the Sinaloa State Fund for Culture and Arts in 2006-2007 and is author of the book of stories La voluntad de marcharse (“The Will to Leave”, 2008). He is currently studying for a doctorate in the History of Science at the Autonomous University of Barcelona, where he is doing his thesis on the role of imaginary experiments in the development of quantum physics.

Han Nefkens is a Dutch writer and art collector who has lived in Barcelona for many years. He has recently been recognised by ARCO as one of the most important collectors on the international scene.

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Premiere of Al fossat, an initiative from the Master in Making Documentaries
 

The feature-length documentary Al fossat (“In the Pit”) premiered on 29 June, an initiative from the Master in Making Documentaries taught at IDEC.

Al fossat is a film about the musicians who play in the opera orchestra at the Gran Teatre del Liceu —a film about their lives, their work, their fears and their passions. Hidden in the pit and uniformly dressed in black, dozens of musicians from around the world with different experiences put their all their efforts into one great common objective— creating a unit and disappearing, because what is important is “the whole”. But who are they? How does an opera theatre work?

Al fossat, directed by Ricardo Íscar, lecturer on the Master in Making Documentaries, is a feature-length documentary produced by Bausan Films, SL in co-production with Televisió de Catalunya and with the participation of TVE.

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Two participants from the Master's in Animation create a mapping video for the 2012 La Mercè festival
 

Dídac Ruiz and Desislava Kouzmanova, participants in the Master in Animation will do their internships with Urano Films, a Barcelona-based audiovisual production company that specialises in motion graphics. The company has set them the task of creating video mapping for the 2012 La Mercè festival.

For La Mercè 2011, Urano Films did video mapping of The Magic House and Swan Lake.

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Andrew Wylie hosts the closing session for the 17th edition of the Master’s in Publishing
 
Andrew Wylie. Photo courtesy of Víctor P. de Óbanos, www.elfotograf.com 

Special guest Andrew Wylie, from The Wylie Agency in New York, was responsible for giving the closing speech for the 17th edition of the Master's in Publishing from IDEC-Universitat Pompeu Fabra.

Wylie is considered the most powerful and influential literary agent in the world and, as the head of his agency, represents more than 700 writers from around the world, among which there is a good number of winners of the Nobel Prize in Literature.

Master's students, publishers and writers all attended the closing session of the Master's in Publishing on 28 June. Wylie had the audience captivated with anecdotes that illustrate his rigorous, ruthless approach to texts.

The main Spanish media used the literary agent's visit to Barcelona as an opportunity to interview him.

Photo courtesy of Víctor P. de Óbanos, www.elfotograf.com

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Jean-Paul Costa gives the closing speech for the Ll.M. in Professional Legal Practice
 

The closing session of the 2nd edition of the Ll.M. in Professional Legal Practice took place in May.

Jean-Paul Costa, French jurist and former President of the European Court of Human Rights was responsible for closing the course with the speech The European Court of Human Rights: achievements and prospects.

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The Master’s in Professional Legal Practice takes part in the trial simulations held at the Escola Judicial de Barcelona
 

In May, students from the Ll.M. in Professional Legal Practice took part in the trial simulations at the Escola Judicial de Barcelona (Judicial School of Barcelona). This activity was carried out in the framework of two partnership agreements that the Escola Judicial (EJ) has signed with the Consejo General de Abogacía Española (General Council of the Spanish Legal Profession; CGAE) and with the Consell dels Il·lustres Col·legis d'Advocats de Catalunya (Council of the Bar Associations of Catalonia; CICAC). Students from various professional legal practice postgraduate courses from all over Spain had the opportunity to put their knowledge of procedural and substantive law into practice in the trials that were presided over by judges from the EJ itself, where they litigated against students from other master's programmes and law schools.

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The Master in the Creation of Video Games participates in the Gamelab show
 

TheMaster in the Creation of Video Games took part in the 8th edition of Gamelab, an international video games and interactive entertainment fair held in June in Barcelona.

For the master's students, this event —which brought together over 20,000 people— was a great opportunity for networking and presenting the projects that have been created over the year to both professionals from the sector as well as enthusiasts.

The project Forgotten Kodama, created by five master's participants, won the award for the best university project presented.

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Nicolás Valle comes to the Master in Journalism
 

In May, Nicolás Valle, TV3 correspondent and author of the book Secrets de Guerra (“Secrets of War”), gave a session on the role of the war reporter today as part of the Master in Journalism Specialising in International Politics. He addressed issues such as the immunity of correspondents, the competition between TV and YouTube and social media, and the financial investment in correspondents.

Valle defined war correspondents as “vulnerable people who sometimes find it difficult to deal with the profession, often lost in the everyday home country, where the scale of the pain is completely different to what you have seen”.

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New university master’s degrees approved by the AQU
 

During the first week of July, the AQU (Catalan University Quality Assurance Agency) approved two new programmes: the University Master in Digital Documentation, directed by Cristòfol Rovira and Lluís Codina, the University Master in Business Administration, directed by Jordi de Falguera and the Ll. M. in Professional Legal Practice, directed by Ramon Ragués and Marta Isern. These new programmes will begin during the 2012-2013 academic year and will be taught through the IDEC School of Higher Education, an establishment associated with Pompeu Fabra University.

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Results of the first edition of the Talent Scholarships for the 2012-2013 academic year
 

The Fundació Privada Institut d'Educació Contínua-UPF recently presented its new Talent Scholarships programme, which aims to facilitate access to master's programmes to people with talent.

We are now pleased to confirm the level of the participation and the talent of the candidates who have applied. 24 scholarships were awarded based on the evaluations of applicants from the first two calls for applications. The third call for applications, held in July, closed with a total of 23 applicants.

We will continue rewarding excellence and effort by awarding more scholarships in the near future.

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New ideas for new times
 

Within the framework of the 2012-2015 action plan, the IDEC Foundation is developing three strategic lines aimed at extending the values of IDEC (cooperation, efficiency, depth, awareness and innovation) and making them tangible in behaviours and good practices throughout the community (students, teachers, employees, etc.).

An example of this effort has been the remodelling of services and work spaces into collaborative spaces to encourage interdisciplinary work and to position people for key processes instead of organising these processes by department. On the third floor, students will find a well-lit space with all the services related to their programme distributed across two areas: a management area (programme management, academic management and registration) and a service area (welcome service, Alumni and careers service), together with the resource centre.

On the first floor, teachers will be able to experiment in the Innolab, with new tools for innovating educational methodology and recording their presentations, classes or pearls of wisdom. We know that space is a key factor in collaboration and in the generation and stimulation of new ideas.

In parallel, and with the aim of improving quality and highlighting the link with Pompeu Fabra University, the image, colour and signage of all spaces are being updated in line with UPF's new corporate identity.

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Argentina — Sport: values, entertainment and business management at Club Atlético Boca Juniors
 

The press room at the Club Atlético de Boca Juniors (CABJ) stadium, in the Buenos Aires neighbourhood of La Boca, was the setting for the talk by Carles Murillo entitled Sport: values, entertainment and business management, organised by UPF in cooperation with the Cámara Española de Comercio de la República Argentina (Spanish Chamber of Commerce of the Argentine Republic; CECRA) and the football team Boca Juniors.

Daniel Vitali, the representative of the Barcelona School of Management-UPF in Argentina; Lucas Labbad, General Manager of Boca; Jorge Raffo, the club's head of children's and youth football; and Dr Javier Medi, director and current legal advisor to the club's president all took part in the event in front of a large audience.

The conference also featured participation from representatives from the world of academia and businesses and institutions linked to Argentinean sport, who were invited to jointly accept a cup of honour at the end of the event.

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Closing of the Postgraduate Programme in Scientific Communication in Argentina
 

The 2012 school year for the fifth edition of the Postgraduate Programme in Scientific, Medical and Environmental Communication was closed on Saturday 14 July at the IDEC-Universitat Pompeu Fabra headquarters in Argentina. The closing event consisted of the presentation of the students' final work before a jury, who awarded two teams the “Comunica Ciencias 2012” prize.

The six groups of students had the opportunity to present the final projects they had been preparing throughout the course to their classmates. In addition, this year they were also able to participate in the competition for the prize for the best work awarded by the “Comunica Ciencias” Association.

La ciencia llegó para quedarse (“Science is here to stay”), by Malena Lobo, Ruth Agnoli, Silvia Martínez and Paula Jiménez and Flora Nativa (“Native Flora”), by María Ignacia López, Yoana Moreno, Rita Monteiro Baptista, Silvia Martínez, Sergio Villordo, Manuel Navarro Wartanian and José Villalobos, were the two winning projects of the “Comunica Ciencias 2012” prize.

After the jury announced the winners, the students, teachers and team were invited to close the school year with a toast in honour of the diploma recipients and the effort showed by each of them throughout the course of this successful fifth edition of the programme.

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Mexico: new edition of the Master in Banking and Finance
 

In July, the Barcelona School of Management welcomed participants for a new edition of the Master in Banking and Finance, taught as a dual degree programme with the ITESM (Monterrey Institute of Technology and Higher Education) in Mexico.

During this time, students from the 8th edition of the dual degree programme met students from the previous edition and students and teachers from the Barcelona School of Management's Master in Banking and Finance in Barcelona, which allowed for a dynamic exchange of experiences and perspectives on the current situation of the financial sector.

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Algeria: seminar in Algiers
 

The How to implement a business plan seminar was held in Algiers from 2 to 4 July. It was organised in conjunction with the CACI (Algerian Chamber of Commerce and Industry), the Gas Natural Fenosa Foundation and the Barcelona School of Management-Universitat Pompeu Fabra, in cooperation with the AME (Association of Algerian Women Managers and Entrepreneurs) and the ESAA (Algerian Business School).

Over the course of the conference, lecturer Francesc Trias introduced various key elements for developing business ideas, such as the important of perceiving risk, the need for market analysis (even if dealing with initiatives that have few resources) and the need for commercial initiatives that enable the action plans of business plans to be tested and defined. The final presentation of experiences featuring young Algerian entrepreneurs encouraged the more than 50 participants to develop their own business ideas.

For more information, please visit the following links:
www.lexpressiondz.com and www.gasnaturalfenosa.com.

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Peru: new edition of the Master’s in Global Business
 

In May, the Postgraduate School at the Universidad del Pacífico in Lima welcomed students for the ninth edition of the Master's in Global Business, taught as a dual degree programme between the Universidad del Pacífico and Pompeu Fabra University's Barcelona School of Management through the Master in International Business. For more information, please visit www.up.edu.pe.

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Egypt: public administration project
 

IDEC-Universitat Pompeu Fabra is taking part in a training project for the public administration in Egypt in the framework of a European Union tender.

The project aims to improve the quality of public services and contribute to training employees of the Central Agency for Organisation and Administration (CAOA) as part of the country's public administration reforms that have been in progress since 2004.

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Closing of the first edition of the Master's in Financial Management Specialising in Auditing from PwC
 

The first edition of the Master's in Business Financial and Accounting Management, Specialising in Auditing from the firm PWC finished on 26 June. This programme was completed by 34 junior auditors who had recently joined the firm, and who, now that the programme has finished, have become senior auditors and will continue doing their work within the company. Participants have highlighted the practical applicability of the knowledge they have acquired and the experience and contrast of opinions they have been able to gain from the professionals from their organisation, who have given training sessions within the programme together with experts from the Barcelona School of Management.

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Completion of the first edition of the Postgraduate Course in Financial Assessment from Caixabank
 

The Postgraduate Course in Financial Assessment designed by branch managers at Caixabank has been completed by 570 employees of the institution, of whom more than 96% would recommend it. Participants highlighted aspects such as the video classes from teachers from the Barcelona School of Management that were incorporated into the online training programme, the study and tutorial process carried out by the programme's teaching team and the practical applicability of the knowledge acquired. A second edition of the programme, aimed at Caixabank branch managers in Catalonia, will start in October.

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The future is collaboration between businesses
 

On 8 May, the Alumni Association, in cooperation with the Bancaja Young Entrepreneurs Chair, presented the talk The future is co-collaboration, co-creation, coordination... led by Alfons Cornella, Director of Infonomia.com. During the talk, Cornella explained that the future is collaborating together, co-creating, coordinating and combining skills to generate hybrid projects —what he calls “open innovation”. Beyond that, the future is increasing the ability of businesses so that new products and services can come into being and stimulate a new energetic economic force.

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Virtual coaching: new methods
 

The talk Coaching virtual: nuevas vías de coaching desde la nube (“Virtual coaching: new methods of coaching from the cloud”) took place on 15 May as part of the lecture series organised by the Alumni Association's Coaching Club. Francesc Font, cofounder and CEO of Nubelo, associate lecturer in the Faculty of Economics at the UAB and partner and director of various start-ups, explained how to recruit clients and manage them remotely using Nubelo, an online teleworking platform that enables users to find and manage clients.

This is an innovative way to collaborate that connects companies to freelance professionals. He also spoke about the importance of generating an online reputation.

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Supervision of clinical cases in Music Therapy
 

The fifth edition of the series of sessions held by the Alumni Association's Music Therapy Club took place on 17 May, where clinical Music Therapy cases were supervised. The talk was led by Amelia Oldfield, a music therapist at the Croft Unit for Child and Family Psychiatry in Cambridge.

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“How to grow 20% thanks to digital marketing”
 

On 30 May, the Alumni Association, in cooperation with the Bancaja Young Entrepreneurs Chair, presented the lecture Del 2.0 al 20%: Com són les empreses que avui creixen un 20% gràcies al màrqueting digital? (“From 2.0 to 20%: what are companies like that are growing 20% today thanks to digital marketing?”) Josep Lluís Gabriel, Director of Bitlonia.com, one of the main online marketing agencies in Spain, spoke about the challenges presented for companies by the connected society in which we live, and how we can find ways to generate 20% more business by taking advantage of digital marketing.

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Social inclusion through the arts
 

On 6 June, the presentation La inclusió social mitjançant les arts: experiències (“Social inclusion through the arts: experiences”) was held as part of the Alumni Association continuity programme. Glòria Cid, head of the Department of Cultural Programmes of Social Impact at the ”la Caixa” Foundation, explained how the plastic arts, music, theatre, dance and literature can be tools that go beyond their specifically artistic dimension and how culture and arts in all aspects can be a means of social, individual and collective transformation.

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Summertime After Work meet-up
 

The second edition of the Alumni After Work meet-up took place on 7 June on the terrace of Hotel Claris in Barcelona. With a fun networking dynamic, attendees were able to exchange their business cards and had a great time enjoying cocktails and nibbles.

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Inauguration of the new Alumni sector-specific club from the Master in Public Policies
 

The inaugural lecture for the new sector-specific club from the Alumni Association took place on 21 June and was entitled Personal Computer and Personal Cloud. Workplace virtualisation in organisations. Carlos Durán Circujano, VP Sales & Partners LATAM and Account Manager at eyeOS, explained the importance of e-government and an e-government pilot project that eyeOS has developed for Barcelona Provincial Council, which has won awards from different forums. The project is aimed at the digitisation of city councils in the province of Barcelona, both at back office level as well as to ensure that members of the public can go through formalities electronically.

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End of course cocktail party
 

Participants said goodbye to the 2011-2012 academic year and shared laughs, dances and fun on 10 July, when the more relaxed environment allowed attendees to interact with their directors, coordinators, teachers and classmates. Participants in online programmes were finally able to put faces to names for their classmates and “virtual” teachers and feel part of the same community. One of the highlights of the evening was the draw for a Kindle, organised by the Alumni Association.

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