Course in Competitive Intelligence and Technological Vigilance (online)

Course in Competitive Intelligence and Technological Vigilance (online)

1. Introduction to CI:

• Definitions, process and history.

Aspects of CI.

2. Defining and planning CI in the company.

• The needs of a CI section: model 3E.

• Needs, audits, diagnostics and key factors for success.

• Precise definition: CIN and CIP.

3. Sources of information:

• Classification of sources.

• Description of certain sources.

• Internet.

4. Planning and gathering information and search techniques.

• Types of CI projects.

• Project planning.

• Recovery techniques:

• Observations.

• Creativity and resource management.

• 'Quarterback' fair and technique.

• Interviews and elicitation.

• Selecting and evaluating information.

5. Competitive analysis models.

• Interpretation and analysis.

• Models used for CI.

• Summaries and decisions.

Study of the competition hexagon.

6. Distribution and communication.

• Types of resources and decision-making styles.

• Information technology.

• Available technology.

Tools.

7. Ethics and legality.

• Certain techniques.

• Framework for resolving conflicts.

• Code of ethics.

8. Security and counter-intelligence.

• Security, counter-intelligence and deception.

• Risk calculation.

• The 4 areas of protection.

• OPSEC.

• Security plan.

9. Planning a CIS.

• The CI department:

• Human resources: training and skills.

• Structure of the CIS: large companies and small and medium sized companies.

• Financing.

• CI development plan.

• Growth.

• Planning the CI unit.

• Procedures.

10. Effectiveness.

• Tangible and intangible benefits.

• Calculating the ROI.

• Each topic includes objectives, essential reading, activities, complementary reading and a final exercise.

Documents of interest:

• Competitive Intelligence Training. Contents and recipients.

Certificate in Competitive Intelligence and Technological Vigilance awarded by BSM-Pompeu Fabra University.

The Course in Competitive Intelligence and Technological Vigilance (online) consists of 3 months of online learning. It comprises 40 teaching sessions divided into 10 topics.